//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~language:"bos"
~language:"eng"
~person:"Dwivedi, Yogesh Kumar"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Consumer behaviour
10
Konsumentenverhalten
10
Internet marketing
5
Online-Marketing
5
Meta-Analyse
4
Meta-analysis
4
Online retailing
4
Online-Handel
4
Artificial intelligence
3
Brand image
3
Brand management
3
Markenimage
3
Social Web
3
Social web
3
Advertising effects
2
Bias
2
Bibliometrics
2
Bibliometrie
2
Big Data
2
Big data
2
Brand
2
Brand memory
2
Capability approach
2
Capability-Ansatz
2
Challenges
2
Computerspiel
2
Confidence
2
Coronavirus
2
Credibility
2
Data Mining
2
Data mining
2
E-commerce
2
Electronic Commerce
2
Firm performance
2
Glaubwürdigkeit
2
In-game advertising
2
Innovation
2
Künstliche Intelligenz
2
Machine learning
2
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
Bibliography included
Aufsatz in Zeitschrift
3
Language
All
Bosnian
English
Author
All
Dwivedi, Yogesh Kumar
Gupta, Suraksha
9
Ko, Eunju
9
Foroudi, Pantea
8
Melewar, T. C.
8
Diamantopoulos, Adamantios
7
Veloutsou, Cleopatra
7
Valette-Florence, Pierre
6
Filieri, Raffaele
5
Merchant, Altaf
5
Phau, Ian
5
Roy, Sanjit
5
Andreini, Daniela
4
Bang, Nguyen
4
Bartikowski, Boris
4
Christodoulides, George
4
Dennis, Charles
4
Ekinci, Yuksel
4
Japutra, Arnold
4
Kim, Kyung Hoon
4
Michel, Géraldine
4
Motoki, Kosuke
4
Pantano, Eleonora
4
Seo, Yuri
4
Shukla, Paurav
4
Singh, Jaywant
4
Voyer, Benjamin G.
4
Aiello, Gaetano
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Balmer, John M.T.
3
Black, Iain
3
Chen, Qimei
3
Davvetas, Vasileios
3
Fastoso, Fernando
3
Grohs, Reinhard
3
Guzman, Francisco
3
Halkias, Georgios
3
Hultman, Magnus
3
more ...
less ...
Published in...
All
Journal of business research : JBR
Asia Pacific journal of marketing and logistics
1
Journal of consumer behaviour
1
Journal of retailing and consumer services
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
2
Interactive voice assistants : does brand credibility assuage privacy risks?
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 701-717
Persistent link: https://www.econbiz.de/10013194271
Saved in:
3
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->