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~isPartOf:"Journal of business research : JBR"
~person:"Valette-Florence, Pierre"
~subject:"Vergleich"
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Vergleich
Consumer behaviour
12
Konsumentenverhalten
12
Luxury goods
9
Luxusgüter
9
Brand management
6
Markenführung
6
Brand image
5
Markenimage
5
Brand
3
Luxury
3
Markenartikel
3
Comparison
2
Luxury brand
2
Rarity
2
Advertising effects
1
Appropriation
1
Assimilation/contrast effect
1
Attachment
1
Awareness
1
Bandwagon effect
1
Brand Love
1
Brand attitude
1
Brand concept
1
Brand heritage
1
Brand loyalty
1
Brand luxury perceptions
1
Celebrity
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cognition
1
Cognitive-experiential self-theory
1
Commitment
1
Congruency
1
Consistent PLSc
1
Conspicuous
1
Conspicuous consumption
1
Construal level theory
1
Consumer–Brand Relationship
1
Counterfeiting resistance
1
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Valette-Florence, Pierre
Gentina, Elodie
2
Kapferer, Jean-Noël
2
Alcántara-Pila, Juan Miguel
1
Angulo-Altamirano, Eladio
1
Angulo-Ruiz, Fernando
1
Banker, Sachin
1
Barrio-García, Salvador del
1
Bartier, Anne-Laure
1
Cao, Joanne T.
1
Cheben, Juraj
1
Chéreau, Philippe
1
Espinosa, Jennifer A.
1
Ford, John B.
1
Friedman, Mike
1
Gallarza, Martina G.
1
Hogg, Margaret K.
1
Huarng, Kun-Huang
1
Karanika, Katerina
1
Kip, Sema Misci
1
Lahav, Tamar
1
Lowrey, Tina M.
1
Masters, Tamara
1
Maubisson, Laurent
1
Merchant, Altaf
1
Park, Joowon
1
Pergelova, Albena
1
Phau, Ian
1
Pizzetti, Marta
1
Rivière, Arnaud
1
Rodríguez-López, Mª Eugenia
1
Rossi, Patricia
1
Ryan, Tanya
1
Sajtos, Laszlo
1
Sakashita, Mototaka
1
Shrum, L. J.
1
Soscia, Isabella
1
Sung, Billy
1
Teng, Fangyuan
1
Voyer, Benjamin G.
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Journal of business research : JBR
International marketing review
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Which consumers believe luxury must be expensive and why? : a cross-cultural comparison of motivations
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
132
(
2021
),
pp. 301-313
Persistent link: https://www.econbiz.de/10012581682
Saved in:
2
How self-success drives luxury demand : an integrated model of luxury growth and country comparisons
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
102
(
2019
),
pp. 273-287
Persistent link: https://www.econbiz.de/10012104001
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