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Search: subject:"Consumer behaviour"
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Consumer behaviour
1,403
Konsumentenverhalten
1,403
Brand management
345
Markenführung
345
Brand image
295
Markenimage
295
Beziehungsmarketing
283
Relationship marketing
283
Brand
194
Markenartikel
189
Social Web
177
Social web
177
Internet marketing
168
Online-Marketing
168
Online retailing
131
Online-Handel
131
Luxury goods
123
Luxusgüter
123
Emotion
114
Customer satisfaction
112
Kundenzufriedenheit
112
Advertising effects
109
Werbewirkung
109
Viral marketing
100
Virales Marketing
100
Einzelhandel
94
Retail trade
94
Personality psychology
90
Persönlichkeitspsychologie
90
Dienstleistungsqualität
88
Service quality
88
Advertising
79
Werbung
74
Experiment
61
Perception
58
Wahrnehmung
58
Corporate Social Responsibility
56
Corporate social responsibility
56
Social media
55
E-commerce
53
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1,403
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1,403
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1,403
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English
1,403
Author
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Ko, Eunju
13
Valette-Florence, Pierre
12
Diamantopoulos, Adamantios
11
Bartikowski, Boris
10
Dwivedi, Yogesh Kumar
10
Laroche, Michel
10
Balaji, M. S.
9
Cleveland, Mark
9
Seo, Yuri
9
Septianto, Felix
9
Choi, Jeonghye
8
Filieri, Raffaele
8
Richard, Marie-Odile
8
Shukla, Paurav
8
Arslanagic-Kalajdzic, Maja
7
McLean, Graeme J.
7
Roy, Rajat
7
Roy, Sanjit
7
Veloutsou, Cleopatra
7
Behl, Abhishek
6
Das, Gopal
6
Kim, Kyung Hoon
6
Kukar-Kinney, Monika
6
Liu, Martin J.
6
Mattila, Anna S.
6
Melewar, T. C.
6
Merchant, Altaf
6
Oghazi, Pejvak
6
Paul, Justin
6
Sharma, Piyush
6
Spielmann, Nathalie
6
Teng, Lefa
6
Aiello, Gaetano
5
Chaney, Damien
5
Chen, Qimei
5
Christodoulides, George
5
Foroudi, Pantea
5
Gupta, Suraksha
5
Ibáñez-Sánchez, Sergio
5
Japutra, Arnold
5
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Journal of business research : JBR
Journal of retailing and consumer services
1,535
International journal of hospitality management
518
SpringerLink / Bücher
342
International journal of consumer studies
319
Asia Pacific journal of marketing and logistics
280
Psychology & marketing
243
The journal of product & brand management
231
Technological forecasting & social change : an international journal
223
Tourism management : research, policies, practice
220
Journal of marketing communications
216
Management science : journal of the Institute for Operations Research and the Management Sciences
214
Journal of travel and tourism marketing
212
Journal of Islamic marketing
193
The journal of brand management : an international journal
193
International journal of contemporary hospitality management
192
Working paper / National Bureau of Economic Research, Inc.
191
Journal of international consumer marketing
187
Journal of retailing
180
International journal of advertising : the review of marketing communications
178
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
178
Discussion paper / Centre for Economic Policy Research
167
Journal of hospitality marketing & management
164
Journal of promotion management : innovations in planning and applied research
160
Journal of marketing management : JMM ; journal of the Academy of Marketing
152
Journal of the Academy of Marketing Science
151
Marketing intelligence & planning
148
The international review of retail, distribution and consumer research
145
Food policy : economics planning and politics of food and agriculture
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
143
The journal of services marketing
142
Marketing letters : a journal of research in marketing
139
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
136
Discussion papers / CEPR
132
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
132
Journal of marketing
131
Journal of strategic marketing
131
Journal of internet commerce
128
Journal of fashion marketing and management
127
Journal of economic behavior & organization : JEBO
123
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ECONIS (ZBW)
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Ripping off regular consumers? : the antecedents and consequences of consumers' perceptions of e-commerce platforms' digital power abuse
Chen, Qian
;
Wang, Yumeng
;
Gong, Yeming
;
Liu, Shan
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014368198
Saved in:
3
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
4
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
5
Person vs. purchase comparison : how material and experiential purchases evoke consumption-related envy in others
Park, Joowon
;
Banker, Sachin
;
Masters, Tamara
;
Yu-Buck, …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014331819
Saved in:
6
Waste on Impulse? : food ordering, calorie intake and waste in out-of-home consumption
Doorn, Jenny van
;
Luiting-Drijfhout, Marit
;
Ittersum, …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014331829
Saved in:
7
Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers' uncivil behavior?
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gupta, Suraksha
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014331848
Saved in:
8
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
9
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
10
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
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