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~isPartOf:"Journal of business research : JBR"
~subject:"Marketingmanagement"
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Marketingmanagement
Consumer behaviour
661
Konsumentenverhalten
661
Innovation
534
Brand management
474
Markenführung
473
Relationship marketing
470
Beziehungsmarketing
468
Innovation management
424
Innovationsmanagement
423
Firm performance
327
Unternehmenserfolg
327
Brand image
318
Markenimage
318
Corporate social responsibility
277
Corporate Social Responsibility
275
Knowledge management
220
Wissensmanagement
219
Brand
209
Social Web
204
Social web
204
Markenartikel
202
Strategic management
202
Strategisches Management
201
Knowledge transfer
188
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188
Marketing management
186
Lieferantenmanagement
185
Supplier relationship management
185
KMU
144
SME
144
Customer satisfaction
137
Kundenzufriedenheit
137
Internet marketing
136
Online-Marketing
136
Organisatorischer Wandel
133
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133
Managers
132
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186
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English
186
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Ko, Eunju
5
Sharma, Piyush
4
Kim, Sang Jin
3
Lim, Weng Marc
3
St. Davčik, Nebojša
3
Aulōnitēs, Geōrgios I.
2
Balmer, John M.T.
2
Boso, Nathaniel
2
Calantone, Roger J.
2
Cardinali, Silvio
2
Carrigan, Marylyn
2
Cuomo, Maria Teresa
2
Felix, Reto
2
Festa, Giuseppe
2
Foltean, Florin Sabin
2
Guo, Huiling
2
Gupta, Suraksha
2
Irún, Beatriz
2
Javalgi, Rajshekhar G.
2
Kadic-Maglajlic, Selma
2
Kim, Juran
2
Kim, Kyung Hoon
2
Kottika, Efthymia
2
Kottikas, Konstantinos G.
2
Krishen, Anjala S.
2
Madhavaram, Sreedhar
2
Martin, Silvia L.
2
Mena, Jeannette A.
2
Metallo, Gerardino
2
Micevski, Milena
2
Moliner, Miguel Ángel
2
Monferrer, Diego
2
Papadas, Karolos-Konstantinos
2
Piha, Lamprini
2
Podnar, Klement
2
Rauschnabel, Philipp A.
2
Shah, Denish
2
Sivakumar, K.
2
Sousa, Rui
2
Stathakopoulos, Vlasis
2
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Journal of business research : JBR
SpringerLink / Bücher
191
Industrial marketing management : the international journal for industrial and high-tech firms
137
Journal of strategic marketing
70
Springer eBook Collection
67
Journal of retailing and consumer services
60
The journal of business & industrial marketing
48
Journal of the Academy of Marketing Science
47
Springer eBook Collection / Business and Economics
41
Journal of marketing communications
40
European journal of marketing : EJM
37
The journal of brand management : an international journal
27
AMS review : official publication of the Academy of Marketing Science
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
International review on public and non-profit marketing
26
Journal of marketing
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Marketing intelligence & planning
25
Business horizons
22
Journal of business-to-business marketing
22
Journal of global marketing
21
Lehrbuch
21
The journal of product & brand management
21
International marketing review
20
Journal of marketing management : MM
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
The marketing review
20
Journal of marketing analytics : JMA
19
Asia Pacific journal of marketing and logistics
18
International journal of internet marketing and advertising : IJIMA
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of retailing
18
Springer eBook Collection / Business and Management
18
International business review : the official journal of the European International Business Academy
17
International journal of advertising : the review of marketing communications
17
International journal of economic perspectives : IJEP
16
Journal of research in marketing and entrepreneurship
16
Journal of Islamic marketing
15
Journal of promotion management : innovations in planning and applied research
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
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ECONIS (ZBW)
186
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1
The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Kirova, Valentina
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
Saved in:
2
Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage : a knowledge integration perspective
Cadden, Trevor
;
Weerawardena, Jay
;
Cao, Guangming
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014434828
Saved in:
3
Creating a market orientation : an empirical validation of Gebhardt, Carpenter, and Sherry's (2006) Market Orientation Development Process (MODeP)
Haon, Christophe
;
Gotteland, David
;
Nelson, Rob
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014434831
Saved in:
4
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
5
Marketing in the metaverse : conceptual understanding, framework, and research agenda
Barrera, Kevin Giang
;
Shah, Denish
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490776
Saved in:
6
Why shape a market? : empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy
Stathakopoulos, Vlasis
;
Kottikas, Konstantinos G.
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1240-1254
Persistent link: https://www.econbiz.de/10013194470
Saved in:
7
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
8
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
9
The value of the sales function : a multilevel examination of the effect of strategic marketing ambidexterity and industry contingencies
Keshavarz, Ali Reza
;
Gölgeci, Ismail
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534270
Saved in:
10
The efficacy of market sensing and family-controlled board in the new product development performance of family firms in emerging market
Khan, Huda
;
Zahoor, Nadia
;
Gerged, Ali Meftah
;
Tarba, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 673-684
Persistent link: https://www.econbiz.de/10013168078
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