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~isPartOf:"Journal of business-to-business marketing"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Purchasing for someone else in a B-to-B context : joint effects of choice overload and accountability
Schaffrath, Kathrin
;
Wentzel, Daniel
;
Erkin, Aras
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 11-29
Persistent link: https://www.econbiz.de/10011847813
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JBBM at 21 : theme reflections one year later, with a design view of B-to-B marketing field and closing tribute to David T. Wilson
Rodriguez, Carlos M.
- In:
Journal of business-to-business marketing
23
(
2016
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011496437
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