//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Marketing intelligence & planning"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenartikel"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand
40
Brand management
40
Markenartikel
40
Markenführung
40
Consumer behaviour
34
Konsumentenverhalten
34
Brand image
33
Markenimage
33
Beziehungsmarketing
19
Relationship marketing
19
Brand loyalty
10
Internet marketing
7
Online-Marketing
7
Markentreue
5
Social Web
5
Social web
5
Emotion
4
Advertising effects
3
Brand architecture
3
Brand trust
3
Branding
3
Confidence
3
Vertrauen
3
Werbewirkung
3
Brand attachment
2
Brand attitude
2
Brand awareness
2
Brand commitment
2
Brand love
2
Brand meaning
2
Brand personality
2
Brand relationships
2
Children
2
Consumer-brand relationship
2
Customer integration
2
Customer satisfaction
2
Environmental consciousness
2
Experiment
2
Kinder
2
Kundenintegration
2
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
40
Type of publication (narrower categories)
All
Article in journal
40
Aufsatz in Zeitschrift
40
Language
All
English
40
Author
All
Bang, Nguyen
2
Kumar, Vikas
2
MacInnis, Deborah J.
2
Agbemabiese, George Cudjoe
1
Aitken, Robert
1
Akasreku, Frank
1
Amenuvor, Fortune Edem
1
Anning-Dorson, Thomas
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Borzekowski, Dina
1
Brick, Danielle J.
1
Brito, Eliane Pereira Zamith
1
Cardinale, Sylvia
1
Chauhan, Abhishek
1
Chen, Cheng-Hao Steve
1
Chun, HaeEun Helen
1
Connors, Scott
1
Consiglio, Irene
1
Dahiya, Richa
1
Dash, Satya Bhushan
1
Desai, Kalpesh Kaushik
1
Dhanda, Komal
1
Eisingerich, Andreas B
1
Esfidani, Mohammad Rahim
1
Eshghi, Abdolreza
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
Ferreira, Mário B.
1
Fitzsimons, Gavan J.
1
Folkes, Valerie S.
1
France, Cassandra
1
Gabrielli, Veronica
1
Gelfand, Michele J.
1
Gino, Francesca
1
Giovanis, Apostolos
1
Gordon, Sarah
1
Hingston, Sean T.
1
Huang, Feifei
1
more ...
less ...
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Marketing intelligence & planning
Journal of business research : JBR
215
The journal of brand management : an international journal
145
Journal of retailing and consumer services
134
The journal of product & brand management
130
SpringerLink / Bücher
62
Asia Pacific journal of marketing and logistics
39
Psychology & marketing
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of marketing communications
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
European journal of marketing : EJM
26
Marketing letters : a journal of research in marketing
26
European journal of marketing
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of hospitality management
24
Journal of promotion management : innovations in planning and applied research
24
Journal of advertising research
22
International journal of market research
21
Journal of international consumer marketing
21
Journal of marketing
21
Journal of strategic marketing
21
Journal of the Academy of Marketing Science
20
International journal of advertising : the review of marketing communications
19
Journal of advertising
19
International journal of consumer studies
18
Journal of fashion marketing and management
18
Journal of retailing
18
International journal of advertising : the quarterly review of marketing communications
17
International marketing review
17
Journal of consumer research : JCR ; an interdisciplinary journal
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Springer eBook Collection
16
European journal of operational research : EJOR
15
International journal of retail and distribution management
15
Business horizons
14
Global business review
14
Journal of Islamic marketing
14
Journal of global fashion marketing : JGfM
14
Journal of hospitality marketing & management
14
more ...
less ...
Source
All
ECONIS (ZBW)
40
Showing
1
-
10
of
40
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
2
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
Saved in:
3
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
4
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
5
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
6
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
7
How gamification elements benefit brand love : the moderating effect of immersion
Tsou, Hung Tai
;
Putra, Mukti Trio
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1015-1036
Persistent link: https://www.econbiz.de/10014381232
Saved in:
8
Brand portfolio strategies effects on consumers' attitude
Yilmazel, Sefa Emre
;
Özer, Leyla
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 138-152
Persistent link: https://www.econbiz.de/10013172910
Saved in:
9
Antecedents of similarity perception for store-branded lookalikes
Zhou, Li
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
Saved in:
10
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->