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Search: subject_exact:"Narrative Methode"
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Narrative Methode
20
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Brand management
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Journal of customer behaviour
Management learning : the journal for managerial and organizational learning
The journal of brand management : an international journal
Journal of business research : JBR
15
SpringerLink / Bücher
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Springer eBook Collection
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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History of political economy
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Management communication quarterly : an international journal
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International journal of hospitality management
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International journal of project management : the journal of The International Project Management Association
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Industrial marketing management : the international journal for industrial and high-tech firms
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Accounting and business research : a research quarterly publ. by the Inst. of Chartered Accountants in England and Wales
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BestMasters
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Beyond Storytelling : narrative Ansätze und die Arbeit mit Geschichten in Organisationen
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Health marketing quarterly
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International journal of market research
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ECONIS (ZBW)
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
The role of storytelling in the creation of brand love : the PANDORA case
Dias, Patrícia
;
Cavalheiro, Rita
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10013170505
Saved in:
3
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
4
Brands as personal narratives : learning from user-YouTube-brand interactions
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 657-670
Persistent link: https://www.econbiz.de/10012792878
Saved in:
5
The effect of a green brand story on perceived brand authenticity and brand trust : the role of narrative rhetoric
Huang, Chaohua
;
Guo, Rui
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 60-76
Persistent link: https://www.econbiz.de/10012433579
Saved in:
6
Home of Christmas
DuFault, Beth
- In:
Journal of customer behaviour
18
(
2019
)
4
,
pp. 263-272
Persistent link: https://www.econbiz.de/10012257526
Saved in:
7
The theory of planned behaviour
Phillips, Barbara
- In:
Journal of customer behaviour
18
(
2019
)
4
,
pp. 273-281
Persistent link: https://www.econbiz.de/10012257530
Saved in:
8
The institute
Canavan, Brendan
- In:
Journal of customer behaviour
18
(
2019
)
4
,
pp. 282-290
Persistent link: https://www.econbiz.de/10012257542
Saved in:
9
Together/Apart
Venkatraman, Rohan
;
Chow, Ai Ming
;
Franco, Paolo
- In:
Journal of customer behaviour
18
(
2019
)
4
,
pp. 301-310
Persistent link: https://www.econbiz.de/10012257548
Saved in:
10
The contrary demon
Ghaffari, Mahsa
;
O'Brien, Steven
- In:
Journal of customer behaviour
18
(
2019
)
4
,
pp. 311-316
Persistent link: https://www.econbiz.de/10012257553
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