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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of strategic marketing"
~subject:"Markenartikel"
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Search: subject_exact:"Konsumentenpsychologie"
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Markenartikel
Consumer behaviour
258
Konsumentenverhalten
258
Brand management
69
Markenführung
69
Fashion
68
Mode
68
Brand image
64
Markenimage
64
Beziehungsmarketing
59
Relationship marketing
59
Bekleidungsindustrie
45
Clothing industry
45
Social Web
38
Social web
38
Customer satisfaction
36
Kundenzufriedenheit
36
Clothing
35
Bekleidung
34
Brand
34
Online retailing
28
Online-Handel
28
Internet marketing
26
Luxury goods
26
Luxusgüter
26
Online-Marketing
26
Textile distribution
25
Textilhandel
25
Einzelhandel
20
Personality psychology
20
Persönlichkeitspsychologie
20
Retail trade
20
Dienstleistungsqualität
19
Service quality
19
Confidence
14
Vertrauen
14
Corporate Social Responsibility
13
Corporate social responsibility
13
E-commerce
13
Electronic Commerce
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English
34
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Japutra, Arnold
2
Kim, Jiyoung
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Arroyo-Cañada, Francisco-Javier
1
Bendixen, Michael
1
Biraghi, Silvia
1
Bodet, Guillaume
1
Bowden, Jana
1
Casidy, Riza
1
Chan, Anthony
1
Cheah, Isaac
1
Choi, Yun Jung
1
Chong, Calvin
1
Cioppi, Marco
1
Curina, Ilaria
1
Danbury, Annie
1
Duverger, Philippe
1
Ekinci, Yuksel
1
Eshaghi, Mohammad Sadegh
1
Esmaeilpour, Fariba
1
Fernandes, Teresa
1
Fitzsimmons, Jason R.
1
Francioni, Barbara
1
Gaganpreet Singh
1
Gambetti, Rossella
1
Geissinger, Andrea
1
Graffigna, Guendalina
1
Hassan, Salah
1
Hsu, Li-Chun
1
Inegbedion, Henry Egbezien
1
Javed, Mansoor
1
John, Joby
1
Johnson, Kim K.
1
Johnson, Lester W.
1
Kanthavanich, Poramate
1
Kaushik, Arun Kumar
1
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Journal of fashion marketing and management
Journal of strategic marketing
Journal of business research : JBR
189
Journal of retailing and consumer services
121
The journal of product & brand management
113
The journal of brand management : an international journal
108
Asia Pacific journal of marketing and logistics
36
Psychology & marketing
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of marketing communications
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
European journal of marketing : EJM
23
Journal of promotion management : innovations in planning and applied research
23
Marketing intelligence & planning
23
Marketing letters : a journal of research in marketing
23
Journal of international consumer marketing
20
International journal of advertising : the review of marketing communications
19
International journal of hospitality management
18
Journal of the Academy of Marketing Science
18
SpringerLink / Bücher
18
European journal of marketing
17
International journal of consumer studies
17
International journal of market research
17
International marketing review
16
International journal of retail and distribution management
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Global business review
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of retailing
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of Islamic marketing
13
Journal of global marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of hospitality marketing & management
13
The journal of consumer marketing
13
International journal of internet marketing and advertising : IJIMA
12
Journal of consumer marketing
12
Journal of consumer research : JCR ; an interdisciplinary journal
12
Journal of global fashion marketing : JGfM
12
Journal of international marketing
12
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ECONIS (ZBW)
34
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1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
3
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
4
Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia
;
Vila-Lopez, Natalia
;
Küster, Inés
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
Saved in:
5
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
6
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
7
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
8
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
9
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
10
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
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