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~isPartOf:"Journal of fashion marketing and management"
~person:"Bahng, Youngjin"
~person:"Chang, Jae Youn"
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Brand image
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Brand personality
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E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
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