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~isPartOf:"Journal of global fashion marketing : JGfM"
~subject:"Advertising"
~type_genre:"Article in journal"
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Advertising
Brand management
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Joo, Bo Ra
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Kartawinata, Budi Rustandi
1
Khan, Muhammad Kamran Naqi
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Kim, Do Yuon
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Koo, Jayoung
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Mansoor, Mahnaz
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Park, Minjung
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Journal of global fashion marketing : JGfM
Journal of business research : JBR
31
International journal of advertising : the review of marketing communications
28
Journal of marketing communications
26
Journal of advertising
24
Journal of advertising research
21
International journal of advertising : the quarterly review of marketing communications
19
Journal of promotion management : innovations in planning and applied research
11
Journal of retailing and consumer services
11
International journal of internet marketing and advertising : IJIMA
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of promotion management : JPM
8
The journal of brand management : an international journal
7
The journal of product & brand management
7
Journal of marketing
6
Psychology & marketing
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
International journal of consumer studies
5
Journal of historical research in marketing
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Marketing letters : a journal of research in marketing
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of global marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
European journal of marketing
3
European journal of operational research : EJOR
3
Global business review
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International journal of electronic marketing and retailing : IJEMR
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International journal of hospitality management
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International marketing review
3
Journal of Islamic marketing
3
Journal of consumer marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing theory and practice : JMTP
3
Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of consumer marketing
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Vision : the journal of business perspective
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Young consumers : insight and ideas for responsible marketers
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Corporate communications : an international journal
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ECONIS (ZBW)
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Derivers of green buying behavior for organic skincare products through an interplay of green brand evaluation and green advertisement
Mansoor, Mahnaz
;
Saeed, Abid
;
Kartawinata, Budi Rustandi
; …
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013410695
Saved in:
2
Femvertising of luxury brands : Message concreteness, authenticity, and involvement
Park, Minjung
;
Koo, Jayoung
;
Kim, Do Yuon
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 243-262
Persistent link: https://www.econbiz.de/10014291543
Saved in:
3
The impact of inclusive fashion advertising with plus-size models on female consumers : the mediating role of brand warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
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