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~isPartOf:"Journal of global marketing"
~subject:"Internet marketing"
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Journal of global marketing
Journal of business research : JBR
32
The journal of product & brand management
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The journal of brand management : an international journal
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Journal of retailing and consumer services
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of internet marketing and advertising : IJIMA
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Asia Pacific journal of marketing and logistics
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International journal of advertising : the quarterly review of marketing communications
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Global business review
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of electronic marketing and retailing : IJEMR
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International journal of hospitality management
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International journal of market research
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Journal of consumer marketing
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Journal of fashion marketing and management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of strategic marketing
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Australasian marketing journal
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Business Analytics
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Corporate communications : an international journal
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Global business & economics review
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of contemporary hospitality management
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International journal of technology marketing : IJTMkt
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Journal of advertising research
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Journal of contemporary marketing science
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Journal of international consumer marketing
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Journal of internet commerce
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Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
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2
Exploring the antecedents of brand loyalty and electronic word of mouth in social-media-based brand communities : do gender differences matter?
Rialti, Riccardo
;
Zollo, Lamberto
;
Pellegrini, …
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 147-160
Persistent link: https://www.econbiz.de/10011779432
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