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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
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Beziehungsmarketing
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Consumer behaviour
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Konsumentenverhalten
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Kundenbindungsprogramm
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Loyalty program
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Relationship marketing
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Confidence
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Experiment
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Spieltheorie
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Switching behaviour
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Vertrauen
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Viral marketing
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Virales Marketing
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commitment
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frequency program
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gaming
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loyalty
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loyalty reward program
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product attachment
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smart shopper
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switching costs
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Baloglu, Seyhmus
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Hwang, Yoo Hee
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of marketing research : JMR
Journal of retailing and consumer services
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Journal of business research : JBR
16
International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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SpringerLink / Bücher
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Journal of the Academy of Marketing Science
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Journal of retailing
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International journal of contemporary hospitality management
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Journal of travel and tourism marketing
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Marketing letters : a journal of research in marketing
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Asia Pacific journal of marketing and logistics
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International journal of production research
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The Cornell hospitality quarterly
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Theoretical economics letters
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International journal of production economics
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Journal of hospitality marketing & management
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Journal of revenue and pricing management
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Kundenmanagement & Electronic Commerce
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Predicting trends and building strategies for consumer engagement in retail environments
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The international review of retail, distribution and consumer research
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European journal of marketing
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European journal of marketing : EJM
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International journal of electronic customer relationship management : IJECRM
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The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
2
Casino loyalty : the influence of loyalty program, switching costs, and trust
Baloglu, Seyhmus
;
Zhong, Yun Ying
;
Tanford, Sarah
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
7
,
pp. 846-868
Persistent link: https://www.econbiz.de/10011747085
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