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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Marketing intelligence & planning"
~person:"Shimul, Anwar Sadat"
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Consumer behaviour
3
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3
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1
Altersgruppe
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Beziehungsmarketing
1
Brand
1
Brand advocacy
1
Brand attachment
1
Brand image
1
Brand love
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Brand management
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Brand self-congruence
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Eco-friendly packaging
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Emotion
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Environmental consciousness
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Environmental knowledge
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Gen Y
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Industrial research
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Industrieforschung
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Luxury brands
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Luxury goods
1
Luxusgüter
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Markenartikel
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Markenführung
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Markenimage
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Message appeal
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Packaging
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Purchase intentions
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Relationship marketing
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Schweden
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Social status
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Sozialer Status
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Status consumption
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Sustainable product
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Sweden
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Umweltbewusstsein
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Uniqueness
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Shimul, Anwar Sadat
Han, Heesup
6
Mattila, Anna S.
4
Phau, Ian
4
Prayag, Girish
4
Sharma, Piyush
4
Arli, Denni
3
Assaker, Guy
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Baloglu, Seyhmus
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Hanks, Lydia
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Hollebeek, Linda D.
3
Leckie, Civilai
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Lee, Seonjeong
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Lim, Weng Marc
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Line, Nathaniel D.
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Liu, Chih-Hsing
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Nunkoo, Robin
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Ramkissoon, Haywantee
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Roy, Rajat
3
Sivakumaran, Bharadhwaj
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Tang, Liang
3
Wang, Bo
3
Ahn, Jiseon
2
Akhtar, Nadeem
2
Ali, Faizan
2
Amin, Muslim
2
Bang, Nguyen
2
Behnke, Carl
2
Casidy, Riza
2
Chan, Ricky Y. K.
2
Chen, Cheng-Hao Steve
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Chen, Hsiangting Shatina
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Cobanoglu, Cihan
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D'Souza, Clare M.
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Dewnarain, Senika
2
Ekinci, Yuksel
2
Eugene Cheng-xi Aw
2
Fan, Alei
2
Fernando, Angeline Gautami
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Journal of hospitality marketing & management
Marketing intelligence & planning
Australasian marketing journal
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of bank marketing
1
Journal of Islamic marketing
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of promotion management : JPM
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Journal of strategic marketing
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ECONIS (ZBW)
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Consumers' preference for eco-friendly packaged products : pride vs guilt appeal
Shimul, Anwar Sadat
;
Cheah, Isaac
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10014253346
Saved in:
2
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
3
Uniqueness and status consumption in Generation Y consumers : does moderation exist?
Butcher, Luke
;
Phau, Ian
;
Shimul, Anwar Sadat
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 673-687
Persistent link: https://www.econbiz.de/10011774650
Saved in:
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