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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Marketing intelligence & planning"
~subject:"Brand loyalty"
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Search: subject:"Consumer behaviour"
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Brand loyalty
Consumer behaviour
312
Konsumentenverhalten
312
Beziehungsmarketing
94
Relationship marketing
94
Customer satisfaction
83
Kundenzufriedenheit
83
Dienstleistungsqualität
70
Service quality
70
Brand management
67
Markenführung
67
Brand image
59
Markenimage
59
Hotel industry
58
Hotellerie
58
Gastronomie
43
Restaurant industry
43
Internet marketing
40
Emotion
39
Online-Marketing
39
Social Web
39
Social web
39
Brand
36
Markenartikel
36
Viral marketing
30
Virales Marketing
30
Online retailing
26
Online-Handel
26
Advertising effects
25
Confidence
25
Vertrauen
25
Werbewirkung
25
Beschwerdemanagement
23
Complaint management
23
Environmental consciousness
19
Umweltbewusstsein
19
Corporate Social Responsibility
17
Corporate social responsibility
17
E-commerce
14
Holiday behaviour
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14
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Bang, Nguyen
2
Dewnarain, Senika
2
Mavondo, Felix
2
Ramkissoon, Haywantee
2
Akasreku, Frank
1
Amenuvor, Fortune Edem
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Cardinale, Sylvia
1
Chen, Cheng-Hao Steve
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
Giovanis, Apostolos
1
Japutra, Arnold
1
Kozak, Nazmi
1
Leckie, Civilai
1
Lee, Heng Wei
1
Li, Xiangping
1
Lin, Chia-Ling
1
Lisboa, João Veríssimo
1
Liu, Tingting
1
Lobo, Antonio
1
Melewar, T. C.
1
Mensah, Kobby A.
1
Molinillo, Sebastian
1
Omkar Dastane
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Ong, Chuan Huat
1
Rather, Raouf Ahmad
1
Sop, Serhat Adem
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Thurasamy Ramayah
1
Torres, Pedro Marcelo
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Yen, Chih-Lun
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1
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Journal of hospitality marketing & management
Marketing intelligence & planning
Journal of retailing and consumer services
29
The journal of product & brand management
21
Journal of business research : JBR
19
The journal of brand management : an international journal
18
Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
10
Australasian marketing journal
6
International journal of contemporary hospitality management
6
Journal of marketing analytics : JMA
6
Global business review
5
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : innovations in planning and applied research
5
Psychology & marketing
5
International journal of retail and distribution management
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Marketing letters : a journal of research in marketing
4
Research
4
SpringerLink / Bücher
4
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of consumer studies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of Islamic marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
The journal of services marketing
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
African journal of business and economic research : AJBER
2
Corporate reputation review
2
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ECONIS (ZBW)
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1
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
2
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
3
Antecedents of similarity perception for store-branded lookalikes
Zhou, Li
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
Saved in:
4
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
5
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
6
Social customer relationship management : An integrated conceptual framework
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
Saved in:
7
Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty
Sop, Serhat Adem
;
Kozak, Nazmi
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 926-956
Persistent link: https://www.econbiz.de/10012176754
Saved in:
8
Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Saved in:
9
Impact of brand experience on loyalty
Ong, Chuan Huat
;
Lee, Heng Wei
;
Thurasamy Ramayah
- In:
Journal of hospitality marketing & management
27
(
2018
)
7
,
pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
Saved in:
10
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
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