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Consumer behaviour
312
Konsumentenverhalten
312
Beziehungsmarketing
94
Relationship marketing
94
Customer satisfaction
83
Kundenzufriedenheit
83
Dienstleistungsqualität
70
Service quality
70
Brand management
67
Markenführung
67
Brand image
59
Markenimage
59
Hotel industry
58
Hotellerie
58
Gastronomie
43
Restaurant industry
43
Internet marketing
40
Emotion
39
Online-Marketing
39
Social Web
39
Social web
39
Brand
36
Markenartikel
36
Viral marketing
30
Virales Marketing
30
Online retailing
26
Online-Handel
26
Advertising effects
25
Confidence
25
Vertrauen
25
Werbewirkung
25
Beschwerdemanagement
23
Complaint management
23
Environmental consciousness
19
Umweltbewusstsein
19
Corporate Social Responsibility
17
Corporate social responsibility
17
Brand loyalty
14
E-commerce
14
Holiday behaviour
14
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312
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312
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Han, Heesup
6
Mattila, Anna S.
4
Phau, Ian
4
Prayag, Girish
4
Sharma, Piyush
4
Arli, Denni
3
Assaker, Guy
3
Baloglu, Seyhmus
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Hanks, Lydia
3
Hollebeek, Linda D.
3
Leckie, Civilai
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Lee, Seonjeong
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Lim, Weng Marc
3
Line, Nathaniel D.
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Liu, Chih-Hsing
3
Nunkoo, Robin
3
Ramkissoon, Haywantee
3
Roy, Rajat
3
Shimul, Anwar Sadat
3
Sivakumaran, Bharadhwaj
3
Tang, Liang
3
Wang, Bo
3
Ahn, Jiseon
2
Akhtar, Nadeem
2
Ali, Faizan
2
Amin, Muslim
2
Bang, Nguyen
2
Behnke, Carl
2
Casidy, Riza
2
Chan, Ricky Y. K.
2
Chen, Cheng-Hao Steve
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Chen, Hsiangting Shatina
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Cobanoglu, Cihan
2
D'Souza, Clare M.
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Dewnarain, Senika
2
Ekinci, Yuksel
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Eugene Cheng-xi Aw
2
Fan, Alei
2
Fernando, Angeline Gautami
2
Gursoy, Dogan
2
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Journal of hospitality marketing & management
Marketing intelligence & planning
Journal of retailing and consumer services
1,535
Journal of business research : JBR
1,403
International journal of hospitality management
518
SpringerLink / Bücher
342
International journal of consumer studies
319
Asia Pacific journal of marketing and logistics
280
Psychology & marketing
243
The journal of product & brand management
231
Technological forecasting & social change : an international journal
223
Tourism management : research, policies, practice
220
Journal of marketing communications
216
Management science : journal of the Institute for Operations Research and the Management Sciences
214
Journal of travel and tourism marketing
212
Journal of Islamic marketing
193
The journal of brand management : an international journal
193
International journal of contemporary hospitality management
192
Working paper / National Bureau of Economic Research, Inc.
191
Journal of international consumer marketing
187
Journal of retailing
180
International journal of advertising : the review of marketing communications
178
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
178
Discussion paper / Centre for Economic Policy Research
167
Journal of promotion management : innovations in planning and applied research
160
Journal of marketing management : JMM ; journal of the Academy of Marketing
152
Journal of the Academy of Marketing Science
151
The international review of retail, distribution and consumer research
145
Food policy : economics planning and politics of food and agriculture
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
143
The journal of services marketing
142
Marketing letters : a journal of research in marketing
139
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
136
Discussion papers / CEPR
132
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
132
Journal of marketing
131
Journal of strategic marketing
131
Journal of internet commerce
128
Journal of fashion marketing and management
127
Journal of economic behavior & organization : JEBO
123
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ECONIS (ZBW)
312
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61
Sexual orientation identity matters : lesbian, gay, and bi-sexual customers’ perceptions of service encounters
Ro, Heejung
- In:
Journal of hospitality marketing & management
32
(
2023
)
1
,
pp. 75-94
Persistent link: https://www.econbiz.de/10013545807
Saved in:
62
Does dysfunctional customer behavior really impact the turnover intention of hotel guest-contact employees? : the role of wisdom leadership and job embeddedness
El-Bayoumi Salem, Islam
;
Abbas, Haidar
;
Mousa, Mohamed
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 150-173
Persistent link: https://www.econbiz.de/10013545827
Saved in:
63
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
64
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
65
Exploring the privacy concerns of smartphone app users : a qualitative approach
Maseeh, Haroon Iqbal
;
Nahar, Shamsun
;
Jebarajakirthy, …
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 945-969
Persistent link: https://www.econbiz.de/10014381226
Saved in:
66
Consumer knowledge and intention-behavior consistency
Sun, Luping
;
Zheng, Xiaona
;
Peng, Luluo
;
Cai, Yujie
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 992-1014
Persistent link: https://www.econbiz.de/10014381230
Saved in:
67
How gamification elements benefit brand love : the moderating effect of immersion
Tsou, Hung Tai
;
Putra, Mukti Trio
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1015-1036
Persistent link: https://www.econbiz.de/10014381232
Saved in:
68
How perceived corporate social responsibility affects consumer citizenship behavior? : investigating the mediating roles of perceived employee behavior and consumer company identif...
Utkarsh
;
Singh, Harmanjit
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1037-1053
Persistent link: https://www.econbiz.de/10014381233
Saved in:
69
A silver lining in the COVID-19 cloud : examining customers' value perceptions, willingness to use and pay more for robotic restaurants
Chuah, Stephanie Hui-wen
;
Eugene Cheng-xi Aw
;
Cheng, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10012821047
Saved in:
70
Improved or decreased? : customer experience with self-service technology versus human service in hotels in China
Liu, Chun
;
Hung, Kam
- In:
Journal of hospitality marketing & management
31
(
2022
)
2
,
pp. 176-204
Persistent link: https://www.econbiz.de/10012821092
Saved in:
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