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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Advertising effects"
~subject:"word of mouth"
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Advertising effects
word of mouth
Viral marketing
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Aa, Eva P. van der
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Bijmolt, Tammo H. A.
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Clement, Michel
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
International journal of advertising : the review of marketing communications
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Journal of marketing
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Information systems research : ISR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of business research : JBR
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Journal of marketing research
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Psychology & marketing
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Journal of retailing and consumer services
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The service industries journal
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International journal of advertising : the quarterly review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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Journal of international consumer marketing
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Journal of management information systems : JMIS
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Journal of global marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of strategic marketing
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Simon Business School working paper
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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IEEE transactions on engineering management : EM
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal for global business advancement : JGBA
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international marketing
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Journal of internet commerce
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Journal of vacation marketing
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Market : review for marketing theory and practice
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Marketing letters : a journal of research in marketing
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Marketing science
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Quantitative marketing and economics : QME
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
5
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1
Drama goes viral : effects of story development on shares and views of online advertising videos
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012129481
Saved in:
2
Advertising and word-of-mouth effects on pre-launch consumer interest and initial sales of experience products
Kim, Ho
;
Hanssens, Dominique M.
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 57-74
Persistent link: https://www.econbiz.de/10011658346
Saved in:
3
"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman, Sophie C.
;
Willemsen, Lotte M.
;
Aa, Eva P. van der
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
Saved in:
4
Brands, friends, & viral advertising : a social exchange perspective on the ad referral processes
Hayes, Jameson L.
;
King, Karen Whitehill
;
Ramirez, Artemio
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 31-45
Persistent link: https://www.econbiz.de/10011615959
Saved in:
5
Effects of likeability dynamics on consumers' intention to share online video advertisements
Shehu, Edlira
;
Bijmolt, Tammo H. A.
;
Clement, Michel
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 27-43
Persistent link: https://www.econbiz.de/10011537934
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