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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Consumer behaviour"
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Search: subject_exact:"Online-Marketing"
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Consumer behaviour
Internet marketing
88
Online-Marketing
88
Konsumentenverhalten
61
Social Web
53
Social web
53
Beziehungsmarketing
24
Brand management
24
Markenführung
24
Relationship marketing
24
Viral marketing
21
Virales Marketing
21
Online retailing
19
Online-Handel
19
Advertising effects
17
Werbewirkung
17
Brand image
15
Markenimage
15
social media
15
E-commerce
14
Electronic Commerce
14
Website
14
Advertising
13
Werbung
12
Confidence
11
Vertrauen
11
Marketing management
9
Marketingmanagement
9
Internet
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trust
7
Brand
6
Markenartikel
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marketing
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Brand loyalty
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Customer integration
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5
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5
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61
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Aslam, Wajeeha
2
Farhat, Kashif
2
Mokhtar, Sany Sanuri Mohd
2
Agrebi, Meriem
1
Ahuja, Vandana
1
Akareem, Husain Salilul
1
Al-Khalaf, Eiman
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Alam, Ansari Sarwar
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Alamanos, Eleftherios
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Bat, Tuya
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Bogomolova, Svetlana
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Brace-Govan, Jan
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Carcelén, Sonia
1
Carneiro, Teresa Cristina Janes
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Castro, Ana
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Chawla, Deepak
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Chen, Cheng-Hua
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Chou, En-Yi
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1
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1
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Journal of internet commerce
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
168
Journal of retailing and consumer services
132
International journal of internet marketing and advertising : IJIMA
72
International journal of advertising : the review of marketing communications
64
Journal of marketing communications
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
Journal of promotion management : innovations in planning and applied research
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
43
International journal of hospitality management
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
The journal of product & brand management
38
Electronic commerce research
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Technological forecasting & social change : an international journal
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
The journal of brand management : an international journal
23
Tourism management : research, policies, practice
23
Asia Pacific journal of marketing and logistics
22
Information systems research : ISR
22
International journal of electronic marketing and retailing : IJEMR
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Marketing intelligence & planning
21
International journal of consumer studies
19
International journal of contemporary hospitality management
19
Young consumers : insight and ideas for responsible marketers
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of hospitality marketing & management
18
Journal of promotion management : JPM
18
International journal of technology marketing : IJTMkt
17
Journal of international consumer marketing
17
Journal of management information systems : JMIS
17
Journal of advertising research
16
Journal of consumer marketing
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of marketing management : MM
16
Journal of marketing research
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
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ECONIS (ZBW)
61
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1
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
2
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
Saved in:
3
Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing : an exploratory multi-stakeholder perspective
Kay, Samantha
;
Mulcahy, Rory
;
Sutherland, Karen
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 550-584
Persistent link: https://www.econbiz.de/10014321528
Saved in:
4
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
5
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
6
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
7
The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
Saved in:
8
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
9
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
10
Online retailing during the COVID-19 pandemic : consumer preferences for marketing actions with consumer self-benefits versus other-benefit components
Schreiner, Timo
;
Baier, Daniel
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1866-1902
Persistent link: https://www.econbiz.de/10013206288
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