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~isPartOf:"Journal of internet commerce"
~isPartOf:"The journal of product & brand management"
~subject:"Markenführung"
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Markenführung
Internet marketing
103
Online-Marketing
103
Consumer behaviour
80
Konsumentenverhalten
80
Social Web
69
Social web
69
Brand management
54
Brand image
35
Markenimage
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33
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social media
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Aslam, Wajeeha
2
Farhat, Kashif
2
Guzman, Francisco
2
Kennedy, Eric
2
Mokhtar, Sany Sanuri Mohd
2
Stavros, Constantino
2
Al-Khalaf, Eiman
1
Alam, Ansari Sarwar
1
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Journal of internet commerce
The journal of product & brand management
Journal of business research : JBR
78
Journal of retailing and consumer services
36
International journal of internet marketing and advertising : IJIMA
33
The journal of brand management : an international journal
29
Journal of promotion management : innovations in planning and applied research
25
International journal of advertising : the review of marketing communications
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Journal of marketing communications
21
Marketing intelligence & planning
14
Tourism management : research, policies, practice
14
SpringerLink / Bücher
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of electronic marketing and retailing : IJEMR
8
Journal of fashion marketing and management
8
Journal of marketing
8
Business horizons
7
European journal of marketing : EJM
7
International journal of hospitality management
7
Journal of marketing analytics : JMA
7
Journal of marketing management : MM
7
Journal of strategic marketing
7
Springer eBook Collection
7
Young consumers : insight and ideas for responsible marketers
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of consumer studies
6
Journal of global marketing
6
Journal of international consumer marketing
6
Tourism management perspectives : TMP
6
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
5
European journal of marketing
5
International journal of sports marketing & sponsorship
5
Journal of consumer marketing
5
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ECONIS (ZBW)
54
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1
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
2
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
3
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
4
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
5
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
6
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
7
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
8
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
9
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
10
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
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