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~accessRights:"restricted"
~isPartOf:"Journal of marketing communications"
~subject:"Mobile application"
~subject:"United States"
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Mobile application
United States
Consumer behaviour
5
Konsumentenverhalten
5
Mobile Anwendung
5
Mobile phone
3
Mobiltelefon
3
Innovation adoption
2
Innovationsakzeptanz
2
Internet marketing
2
Mobile Business
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Mobile business
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Mobile communications
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Mobilkommunikation
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Online-Marketing
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Advertising
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Advertising effects
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Brand
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Brand image
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Brand management
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CFA
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Innovation diffusion
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Innovationsdiffusion
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Jugendliche
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Markenartikel
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Markenführung
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Markenimage
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Media usage
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Mediennutzung
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Mobile applications (Apps)
1
Mobile apps
1
Mobile apps marketing
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Native advertising
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SEM
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Werbewirkung
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Youth
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brand awareness
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brand image
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congruency
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cost-effectiveness
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Fuller, Rachel
1
Gregoric, Anna
1
Han, Eun Kyoung
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Izzal Asnira Zolkepli
1
Kaurav, Rahul Pratap Singh
1
Kim, Sang Chon
1
Kim, Soojung
1
Lee, Joonghwa
1
Ludwichowska, Gosia
1
Mehra, Aashish
1
Park, Haseon
1
Paul, Justin
1
Sharifah Nadiah Syed Mukhiar
1
Stocchi, Lara
1
Tan, Chekfoung
1
Yoon, Doyle
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Journal of marketing communications
Journal of retailing and consumer services
41
Journal of business research : JBR
26
SpringerLink / Bücher
16
Technological forecasting & social change : an international journal
16
International journal of business information systems : IJBIS
13
Information systems research : ISR
12
Apps management and e-commerce transactions in real-time
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of hospitality management
7
International journal of networking and virtual organisations : IJNVO
7
International journal of retail and distribution management
7
Journal of hospitality marketing & management
7
Marketing intelligence & planning
7
Psychology & marketing
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of internet commerce
6
Electronic commerce research
5
International journal of consumer studies
5
Journal of education for business
5
Journal of management information systems : JMIS
5
Journal of marketing
5
Service business
5
Springer eBook Collection
5
Tourism management perspectives : TMP
5
Economic research
4
International journal of contemporary hospitality management
4
International journal of enterprise information systems : an official publication of the Information Resources Management Association
4
International journal of innovation and technology management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology marketing : IJTMkt
4
Journal of advertising research
4
Journal of hospitality and tourism insights
4
Research
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Advances in medical technologies and clinical practice (AMTCP) book series
3
Advances in wireless technologies and telecommunication (AWTT) book series
3
African journal of science, technology, innovation and development : AJSTID
3
Decision sciences
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ECONIS (ZBW)
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1
Determinants of mobile apps adoption among young adults : theoretical extension and analysis
Mehra, Aashish
;
Paul, Justin
;
Kaurav, Rahul Pratap Singh
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 481-509
Persistent link: https://www.econbiz.de/10012624661
Saved in:
2
Customer-based brand equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
Saved in:
3
Mobile consumer behaviour on apps usage : the effects of perceived values, rating, and cost
Izzal Asnira Zolkepli
;
Sharifah Nadiah Syed Mukhiar
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 571-593
Persistent link: https://www.econbiz.de/10012624669
Saved in:
4
Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
Saved in:
5
Antecedents of mobile app usage among smartphone users
Kim, Sang Chon
;
Yoon, Doyle
;
Han, Eun Kyoung
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 653-670
Persistent link: https://www.econbiz.de/10011613227
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