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Search: subject:"Credibility"
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Consumer behaviour
9
Konsumentenverhalten
9
Credibility
7
Glaubwürdigkeit
7
Brand image
6
Markenimage
6
Internet marketing
5
Online-Marketing
5
Brand management
4
Markenführung
4
Viral marketing
4
Virales Marketing
4
Social Web
3
Social web
3
Advertising effects
2
Confidence
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Vertrauen
2
Werbewirkung
2
brand credibility
2
corporate credibility
2
credibility
2
purchase intention
2
Advertising
1
Altruism
1
Altruismus
1
Beziehungsmarketing
1
Bias
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Cause-Related Marketing
1
Cause-related marketing
1
Celebrity endorsement
1
Celebrity endorser’s credibility
1
Celebrity-Werbung
1
Consumer attitudes
1
Corporate credibility
1
Corporate reputation
1
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Article
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English
12
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Kim, Soojin
2
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Al Shurideh, Muhammad
1
Alodin, Yasmin
1
Arimbi, Intan R.
1
Belanche, Daniel
1
Brinson, Nancy H.
1
Burnasheva, Regina
1
Casaló, Luis V.
1
Chikhalkar, Rekha
1
Chin, Phaik Nie
1
Cho, Moonhee
1
Clare, Carl J.
1
Flavián, Marta
1
Gunadi, Willy
1
Ibáñez-Sánchez, Sergio
1
Kim, Jihye
1
Lee, Jaejin
1
Lemon, Laura L.
1
Maqableh, Mahmoud
1
Masa'deh, Ra'ed
1
Mathur, Smriti
1
Moran, Gillian
1
Muzellec, Laurent
1
Obeidat, Zaid Mohammad Ibrahim
1
Park, Sun-Young
1
Paucar Caceres, Alberto
1
Salmi Mohd Isa
1
Sandiford, Peter
1
Singh, Akanchha
1
Soesilo, Primidya K. M.
1
Suh, Yong Gu
1
Tewari, Alok
1
Verma, Sanjeev
1
Wright, Gillian
1
Yadav, Neha
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Journal of marketing communications
CEPR Discussion Papers
63
Journal of business research : JBR
40
Discussion paper / Centre for Economic Policy Research
33
Journal of retailing and consumer services
33
International journal of hospitality management
19
Journal of promotion management : innovations in planning and applied research
19
Leadership
18
Journal of business ethics : JOBE
17
Leadership & organization development journal
17
Discussion papers / CEPR
16
Insurance / Mathematics & economics
16
SpringerLink / Bücher
15
Tourism management : research, policies, practice
15
Open Economies Review
14
Journal of Business Ethics
12
Authentic leadership and followership : international perspectives
11
International journal of internet marketing and advertising : IJIMA
11
Working paper / National Bureau of Economic Research, Inc.
11
Advances in developing human resources : ADHR
10
International journal of contemporary hospitality management
10
International journal of advertising : the review of marketing communications
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Journal of promotion management : JPM
8
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
8
Tourism management perspectives : TMP
8
Economics letters
7
Journal of monetary economics
7
Marketing intelligence & planning
7
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
7
Scandinavian actuarial journal
7
The journal of brand management : an international journal
7
The service industries journal
7
Applied economics
6
Applied economics letters
6
Economic modelling
6
Insurance: Mathematics and Economics
6
Journal of Theoretical Politics
6
Journal of management information systems : JMIS
6
Journal of managerial psychology
6
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ECONIS (ZBW)
12
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1
Investigating the effects of host trust,
credibility
, and authenticity in podcast advertising
Brinson, Nancy H.
;
Lemon, Laura L.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014454795
Saved in:
2
The impact of endorser and brand
credibility
on consumers' purchase intention : the mediating effect of attitude towards brand and brand
credibility
Chin, Phaik Nie
;
Salmi Mohd Isa
;
Alodin, Yasmin
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 896-912
Persistent link: https://www.econbiz.de/10012314026
Saved in:
3
The moderating role of parasocial relationships in the associations between celebrity endorser's
credibility
and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
4
The effect of endorser and corporate
credibility
on perceived risk and consumer confidence : the case of technologically complex products
Soesilo, Primidya K. M.
;
Gunadi, Willy
;
Arimbi, Intan R.
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 528-548
Persistent link: https://www.econbiz.de/10012263739
Saved in:
5
Corporate social responsibility and patronage intentions : the mediating effect of brand
credibility
Abu Zayyad, Hala Mohammed
;
Obeidat, Zaid Mohammad Ibrahim
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 510-533
Persistent link: https://www.econbiz.de/10012624663
Saved in:
6
An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev
;
Yadav, Neha
;
Chikhalkar, Rekha
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
Saved in:
7
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
8
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
9
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
Saved in:
10
The effect of CSR expectancy violation : value from expectancy violation theory and confirmation bias
Park, Sun-Young
;
Cho, Moonhee
;
Kim, Soojin
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 365-388
Persistent link: https://www.econbiz.de/10012515868
Saved in:
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