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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Brand management"
~subject:"SME"
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Brand management
SME
Consumer behaviour
55
Konsumentenverhalten
55
Markenführung
51
Brand image
36
Markenimage
36
Brand
27
Markenartikel
27
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social media
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Personality psychology
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brand equity
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brand loyalty
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Anaya-Sánchez, Rafael
2
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Mingione, Michela
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1
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
711
SpringerLink / Bücher
509
The journal of brand management : an international journal
274
Journal of retailing and consumer services
261
The journal of product & brand management
234
Springer eBook Collection
181
Technological forecasting & social change : an international journal
135
Industrial marketing management : the international journal for industrial and high-tech firms
129
International journal of hospitality management
106
Small business economics : an international journal
101
World Bank E-Library Archive
95
Asia Pacific journal of marketing and logistics
84
International journal of entrepreneurship and small business : IJESB
81
Journal of marketing communications
80
Small business economics : an entrepreneurship journal
77
International business review : the official journal of the European International Business Academy
73
International journal of innovation management
72
Journal of strategic marketing
72
Journal of small business and enterprise development
71
Journal of promotion management : innovations in planning and applied research
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Marketing intelligence & planning
67
The journal of business & industrial marketing
67
Tourism management : research, policies, practice
64
International entrepreneurship and management journal
62
Psychology & marketing
62
Research
62
Springer eBook Collection / Business and Economics
62
International marketing review
61
Journal of small business and entrepreneurship : JSBE
60
Global business review
59
International journal of advertising : the review of marketing communications
59
Edward Elgar E-Book Archive
54
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
53
Applied economics
52
Innovatives Markenmanagement
52
International journal of production economics
52
European journal of marketing : EJM
51
International small business journal : researching entrepreneurship
51
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ECONIS (ZBW)
52
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1
Consumer responses to brand communications involving COVID-19
Hesse, Andreas
;
Niederle, Franziska
;
Schön, Laura
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1783-1814
Persistent link: https://www.econbiz.de/10013206276
Saved in:
2
Brand scandals within a corporate social responsibility partnership : asymmetrical effects on for-profit and non-profit brands
Gabrielli, Veronica
;
Baghi, Ilaria
;
Bergianti, Francesca
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1573-1604
Persistent link: https://www.econbiz.de/10012802291
Saved in:
3
CSR spillover effect : the influence of a brand's corporate social responsibility activity on competing brands
Tezer, Ali
;
Tofighi, Maryam
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012584560
Saved in:
4
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
5
Does equity-based compensation motivate executives to build strong brands?
Sardashti, Hanieh
;
Calantone, Roger J.
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1433-1460
Persistent link: https://www.econbiz.de/10013466536
Saved in:
6
Entrepreneurial marketing and hybrid entrepreneurship : the case of JM Reid Bamboo Rods
Ferreira, Caitlin C.
;
Ferguson, Sarah Lord
;
Pitt, Leyland F.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 867-885
Persistent link: https://www.econbiz.de/10012178447
Saved in:
7
Critical determinants for mobile commerce adoption in Vietnamese small and medium-sized enterprises
Chau Ngoc Tuan
;
Deng, Hepu
;
Tay, Richard
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 456-487
Persistent link: https://www.econbiz.de/10012249081
Saved in:
8
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
9
Placing an ethical brand : the Fairtrade Towns movement
Peattie, Kenneth J.
;
Samuel, Anthony
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1490-1513
Persistent link: https://www.econbiz.de/10012802286
Saved in:
10
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
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