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~isPartOf:"Journal of marketing research"
~person:"Park, Hee Mok"
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The effects of consumer preference and peer influence on trial of an experience good
Pyo, Tae-Hyung
;
Lee, Jae Young
;
Park, Hee Mok
- In:
Journal of marketing research
59
(
2022
)
6
,
pp. 1161-1178
Persistent link: https://www.econbiz.de/10013474528
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