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Consumer behaviour
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Journal of marketing research : JMR
Journal of business research : JBR
161
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Journal of business ethics : JOBE
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Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
2
Mirror, mirror on the retail wall : self-focused attention promotes reliance on feelings in consumer decisions
Chang, Hannah H.
;
Hung, Iris W.
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 586-599
Persistent link: https://www.econbiz.de/10011912736
Saved in:
3
Inspired to create : awe enhances openness to learning and the desire for experiential creation
Rudd, Melanie
;
Hildebrand, Christian
;
Vohs, Kathleen D.
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 766-781
Persistent link: https://www.econbiz.de/10011958199
Saved in:
4
The effect of recycling versus trashing on consumption : theory and experimental evidence
Sun, Monic
;
Trudel, Remi
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 293-305
Persistent link: https://www.econbiz.de/10011697373
Saved in:
5
Keep your cool or let it out : nonlinear effects of expressed arousal on perceptions of consumer reviews
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 447-463
Persistent link: https://www.econbiz.de/10011697464
Saved in:
6
When sex and romance conflict : the effect of sexual imagery in advertising on preference for romantically linked products and services
Ma, Jingjing
;
Gal, David
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 479-496
Persistent link: https://www.econbiz.de/10011537709
Saved in:
7
More than a feeling : emotional contagion effects in persuasive communication
Hasford, Jonathan
;
Hardesty, David M.
;
Kidwell, Blair
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 836-847
Persistent link: https://www.econbiz.de/10011421735
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