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~accessRights:"restricted"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~subject:"Webanalyse"
~subject:"Website"
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An analytical model for comparing the profitability of competing online marketing channels : search engine marketing versus e-commerce marketplace
Angeloni, Silvia
;
Rossi, Claudio
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 534-549
Persistent link: https://www.econbiz.de/10012607677
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