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~accessRights:"restricted"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Mobile Marketing"
~subject:"United States"
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Mobile Marketing
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Consumer behaviour
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Mobile Anwendung
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USA
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apps repatronage intention (ARI)
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apps retailing
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Journal of promotion management : JPM
SpringerLink / Bücher
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Apps management and e-commerce transactions in real-time
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International journal of networking and virtual organisations : IJNVO
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Journal of business research : JBR
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Psychology & marketing
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Electronic commerce research
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Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
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Contemporary trends in innovative marketing strategies
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Digital Healthcare in Germany : Market Access for Innovations
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of technology marketing : IJTMkt
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of comparative economics : the journal of the Association for Comparative Economic Studies
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Journal of competition law & economics
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Journal of emerging technologies in Accounting
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Journal of financial services marketing : JFSM
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Journal of global marketing
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Journal of hospitality marketing & management
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Dragging market mavens to promote apps repatronage intention : the forgotten market segment
Sajad Rezaei
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 511-532
Persistent link: https://www.econbiz.de/10011979104
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