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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Guerreiro, João Pedro Silva Martins"
~person:"Manyiwa, Simon"
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Guerreiro, João Pedro Silva Martins
Manyiwa, Simon
Loureiro, Sandra Maria Correia
18
Bilro, Ricardo Godinho
5
Yang, Jing
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Bang Nguyen Viet
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Feng, Yang
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Cheong, Hyuk Jun
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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1
Transhumanism and engagement-facilitating technologies in society
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 537-558
Persistent link: https://www.econbiz.de/10013277290
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2
Impact of dance in advertisements on emotional attachment towards the advertised brand : self-congruence theory
Manyiwa, Simon
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 144-161
Persistent link: https://www.econbiz.de/10012179110
Saved in:
3
Gender effects on consumers' attitudes toward comedic violence in advertisements
Manyiwa, Simon
;
Jin, Zhongqi
- In:
Journal of promotion management : innovations in …
26
(
2020
)
5
,
pp. 654-673
Persistent link: https://www.econbiz.de/10012258077
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4
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
5
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
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