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~accessRights:"restricted"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Manyiwa, Simon"
~subject:"comedic violence advertisements"
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comedic violence advertisements
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attitudes toward comedic violence ads
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Gender effects on consumers' attitudes toward comedic violence in advertisements
Manyiwa, Simon
;
Jin, Zhongqi
- In:
Journal of promotion management : innovations in …
26
(
2020
)
5
,
pp. 654-673
Persistent link: https://www.econbiz.de/10012258077
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