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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Markenführung"
~subject:"Marketing"
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Markenführung
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Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
6
Journal of business research : JBR
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
Inventi impact: retailing & consumer services
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Journal of business-to-business marketing
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International journal of contemporary hospitality management
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International journal of emerging markets
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International journal of intelligent enterprise
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International journal of organizational analysis
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Journal of agricultural & food industrial organization
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of enterprising communities : people and places in the global economy
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Journal of food products marketing
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Journal of interactive marketing
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Journal of marketing communications
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Journal of promotion management : JPM
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Journal of wine economics
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Marketing intelligence & planning
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Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
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Modern economy
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Sport, Business and Management : an international journal ; SBM
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1
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
2
A bibliometric history of the Journal of Promotion Management : 1992-2019
Kumar, Satish
;
Spais, George S.
;
Kumar, Divesh
;
Sureka, Riya
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 97-120
Persistent link: https://www.econbiz.de/10012179107
Saved in:
3
Traditional and emerging integrated marketing communication touchpoints used in Effie Award-winning promotional campaigns
Zwerin, Amanda
;
Clarke, Theresa B.
;
Clarke, Irvine
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10012179116
Saved in:
4
Does loyalty matter? : impact of brand loyalty and
sales
promotion
on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
5
The influence of brand credibility on consumers' attention to sales promotions
Ladeira, Wagner Junior
;
Santini, Fernando de Oliveira
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 855-873
Persistent link: https://www.econbiz.de/10012258143
Saved in:
6
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
7
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
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