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~accessRights:"restricted"
~isPartOf:"Journal of retailing and consumer services"
~person:"Khan, Jashim"
~subject:"Kaufentscheidung"
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Kaufentscheidung
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Impulse buying tendency in live-stream commerce : the role of viewing frequency and anticipated emotions influencing scarcity-induced purchase decision
Qu, Yi
;
Khan, Jashim
;
Su, Yuyang
;
Tong, Jiao
;
Zhao, Shuo
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014373385
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