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~accessRights:"restricted"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Biometrics data"
~subject:"Cognitive"
~subject:"Storytelling"
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Effective influencer marketing : a social identity perspective
Farivar, Samira
;
Wang, Fang
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364475
Saved in:
2
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
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