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~isPartOf:"Journal of retailing and consumer services"
~subject:"Online-Marketing"
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Subject
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Online-Marketing
Consumer behaviour
475
Konsumentenverhalten
475
Online retailing
313
Online-Handel
313
Social Web
202
Social web
202
E-commerce
171
Electronic Commerce
170
Internet marketing
162
Beziehungsmarketing
145
Relationship marketing
145
Einzelhandel
135
Retail trade
135
Customer satisfaction
91
Kundenzufriedenheit
91
Viral marketing
70
Virales Marketing
70
Brand management
65
Markenführung
65
Confidence
54
Vertrauen
54
Brand image
53
Dienstleistungsqualität
53
Markenimage
53
Service quality
53
Social media
51
Distribution channel
43
Vertriebsweg
43
Emotion
34
Innovation adoption
34
Innovationsakzeptanz
34
Customer integration
33
Kundenintegration
33
Fashion
31
Mode
31
Website
30
Mobile communications
27
Mobilkommunikation
27
Advertising effects
26
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Article
161
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Article in journal
161
Aufsatz in Zeitschrift
161
Language
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English
161
Author
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Dwivedi, Yogesh Kumar
4
Rana, Nripendra P.
4
Thaichon, Park
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Barta, Sergio
2
Belanche, Daniel
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Duan, Yongrui
2
Fernandes, Semila Fenelly
2
Flavián, Marta
2
Hyun, Hyowon
2
Islam, Tahir
2
Junaid, Muhammad
2
Khan, Imran
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Mukerji, Bhasker
2
Panda, Rajesh
2
Park, Joohyung
2
Park, Jungkun
2
Park, Minjung
2
Perrigot, Rozenn
2
Salminen, Joni
2
Septianto, Felix
2
Shah, Adnan Muhammad
2
Shareef, Mahmud Akhter
2
Shi, Yangyan
2
Sokolova, Karina
2
Souiden, Nizar
2
Tran, Trang P.
2
Venkatesh, V. G.
2
Wong, Amy
2
Zafar, Abaid Ullah
2
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Journal of retailing and consumer services
Journal of business research : JBR
273
SpringerLink / Bücher
120
International journal of advertising : the review of marketing communications
99
International journal of internet marketing and advertising : IJIMA
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
Springer eBook Collection
83
Journal of marketing communications
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of promotion management : innovations in planning and applied research
73
International journal of hospitality management
69
Technological forecasting & social change : an international journal
69
Industrial marketing management : the international journal for industrial and high-tech firms
63
Tourism management : research, policies, practice
61
Journal of internet commerce
58
Information systems research : ISR
57
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Management science : journal of the Institute for Operations Research and the Management Sciences
52
Electronic commerce research
45
The journal of product & brand management
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of advertising research
44
Journal of management information systems : JMIS
42
Journal of hospitality marketing & management
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
International journal of advertising : the quarterly review of marketing communications
34
International journal of contemporary hospitality management
34
Journal of marketing
33
Marketing intelligence & planning
33
Psychology & marketing
32
Business horizons
31
International journal of technology marketing : IJTMkt
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
The journal of brand management : an international journal
30
Asia Pacific journal of marketing and logistics
29
Journal of promotion management : JPM
29
Journal of travel and tourism marketing
29
International journal of electronic marketing and retailing : IJEMR
28
Discussion papers / CEPR
27
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ECONIS (ZBW)
161
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41
Online purchase intention in Chinese social commerce platforms : being emotional or rational?
Akram, Umair
;
Junaid, Muhammad
;
Zafar, Abaid Ullah
;
Li, …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665831
Saved in:
42
Building engagement in online brand communities : the effects of socially beneficial initiatives on collective social capital
Wong, Amy
;
Lee, Marcus
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013169673
Saved in:
43
The role of trust and privacy concerns in using social media for e-retail services : the moderating role of COVID-19
Alzaidi, Maram Saeed
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366347
Saved in:
44
Social media celebrities and new world order : what drives purchasing behavior among social media followers?
Wahab, Hamza Kaka Abdul
;
Meng, Tao
;
Tandon, Anushree
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366380
Saved in:
45
How do customers engage in social media-based brand communities : the moderator role of the brand's country of origin?
Huang, Yu
;
Zhang, Xu
;
Zhu, Hong
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366408
Saved in:
46
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
47
"I follow what you post!" : the role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs)
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Eugene Cheng-xi Aw
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209711
Saved in:
48
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
49
Exploring the factors influencing consumer engagement behavior regarding short-form video advertising : a big data perspective
Xiao, Lin
;
Li, Xiaofeng
;
Zhang, Yucheng
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014240307
Saved in:
50
Measurement of factors influencing online shopper buying decisions : a scale development and validation
Fernandes, Semila Fenelly
;
Venkatesh, V. G.
;
Panda, Rajesh
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012434238
Saved in:
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