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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Research in consumer behavior"
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Search: subject_exact:"Testimonial advertising"
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Brand image
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Celebrity endorsement
3
Celebrity-Werbung
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Markenimage
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Athletes
2
Sportler
2
1964-2013
1
Advertising effects
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Brand management
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Consumer behaviour
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David Bowie
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Structuration theory
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advertising
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athlete endorsement
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athlete transgression
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celebrity publicity
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cognitive bias
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comparative judgment
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false memory
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Chang, Yonghwan
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Connaughton, Daniel P.
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Eagar, Toni
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Kaplanidou, Kyriaki
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Lindridge, Andrew
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Sato, Shintaro
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Journal of sport management : the official journal of the North American Society of Sport Management
Research in consumer behavior
Journal of business research : JBR
23
Psychology & marketing
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the review of marketing communications
12
Journal of retailing and consumer services
10
Journal of marketing communications
9
The journal of product & brand management
9
Journal of advertising research
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
Marketing intelligence & planning
6
Global business review
4
International journal of hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of current issues and research in advertising
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
Journal of strategic marketing
4
Marketing letters : a journal of research in marketing
4
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
International journal of market research
3
International journal of nonprofit & voluntary sector marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sport management and marketing : IJSMM
3
Inventi impact: retailing & consumer services
3
Journal of advertising
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of marketing theory and practice : JMTP
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
The journal of brand management : an international journal
3
Vision : the journal of business perspective
3
Arts and the market : AAM
2
European Sport management quarterly : ESMQ
2
European journal of marketing
2
International journal of management practice : IJMP
2
Journal of Islamic marketing
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1
When infamy becomes fame : the positive side of negative athlete publicity
Chang, Yonghwan
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 401-411
Persistent link: https://www.econbiz.de/10011920129
Saved in:
2
Consumers' comparative evaluative judgment of athlete endorsers
Sato, Shintaro
;
Kaplanidou, Kyriaki
;
Connaughton, Daniel P.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 553-565
Persistent link: https://www.econbiz.de/10011616451
Saved in:
3
Resolving contradictions in human brand celebrity and iconicity
Eagar, Toni
;
Lindridge, Andrew
-
2015
Persistent link: https://www.econbiz.de/10011657597
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