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~accessRights:"restricted"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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Beziehungsmarketing
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Brand
20
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Brand management
18
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18
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Heinberg, Martin
2
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Journal of the Academy of Marketing Science
Journal of business research : JBR
195
Journal of retailing and consumer services
125
The journal of product & brand management
116
The journal of brand management : an international journal
112
Asia Pacific journal of marketing and logistics
36
Psychology & marketing
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
SpringerLink / Bücher
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Journal of marketing communications
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Marketing intelligence & planning
25
European journal of marketing : EJM
23
Journal of promotion management : innovations in planning and applied research
23
Marketing letters : a journal of research in marketing
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Journal of international consumer marketing
21
International journal of advertising : the review of marketing communications
19
International journal of hospitality management
18
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Journal of strategic marketing
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European journal of marketing
17
International journal of consumer studies
17
Industrial marketing management : the international journal for industrial and high-tech firms
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International marketing review
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Journal of fashion marketing and management
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International journal of retail and distribution management
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Global business review
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International journal of advertising : the quarterly review of marketing communications
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Journal of hospitality marketing & management
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Journal of marketing
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Journal of Islamic marketing
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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The journal of consumer marketing
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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
19
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1
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
2
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
3
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
4
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
5
Technology devalues luxury? : exploring consumer responses to AI-designed luxury products
Xu, Lidan
;
Mehta, Ravi
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1135-1152
Persistent link: https://www.econbiz.de/10013463889
Saved in:
6
Possessive brand names in brand preferences and choice : the role of inferred control
Khamitov, Mansur
;
Puzakova, Marina
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10013390494
Saved in:
7
Show it or say it : how brand familiarity influences the effectiveness of image-based versus text-based logos
Morgan, Carter
;
Fajardo, Tatiana M.
;
Townsend, Claudia
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 566-583
Persistent link: https://www.econbiz.de/10012548066
Saved in:
8
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
9
How nostalgic brand positioning shapes brand equity : differences between emerging and developed markets
Heinberg, Martin
;
Katsikeas, Constantine S.
;
Ozkaya, H. …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 869-890
Persistent link: https://www.econbiz.de/10012301292
Saved in:
10
Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
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