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~isPartOf:"Management decision : MD"
~isPartOf:"The journal of brand management : an international journal"
~person:"Gil Saura, Irene"
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Beziehungsmarketing
5
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5
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4
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Gil Saura, Irene
Šerić, Maja
3
Berenguer Contrí, Gloria
2
Confente, Ilenia
2
Fuentes-Blasco, María
2
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Moliner-Velázquez, Beatriz
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Management decision : MD
The journal of brand management : an international journal
The journal of services marketing
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
International journal of retail and distribution management
1
Journal of hospitality marketing & management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of service management
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Journal of service theory and practice : JSTP
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Journal of vacation marketing : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
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1
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
2
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
3
Exploring relationship variables and Information and Communication Technologies use in industrial segmentation
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1441-1459
Persistent link: https://www.econbiz.de/10011731338
Saved in:
4
Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1558-1577
Persistent link: https://www.econbiz.de/10011731374
Saved in:
5
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
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