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~isPartOf:"Management learning : the journal for managerial and organizational learning"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Internet marketing"
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Management learning : the journal for managerial and organizational learning
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Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
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Website stories in times of distress
Kassinis, George
;
Panayiotou, Alexia
- In:
Management learning : the journal for managerial and …
48
(
2017
)
4
,
pp. 397-415
Persistent link: https://www.econbiz.de/10011853187
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