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~isPartOf:"Marketing intelligence & planning"
~subject:"Consumer behaviour"
~subject:"Werbewirkung"
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Consumer behaviour
Werbewirkung
Brand management
63
Markenführung
63
Brand image
44
Markenimage
44
Konsumentenverhalten
43
Brand
29
Markenartikel
29
Beziehungsmarketing
21
Relationship marketing
21
Internet marketing
14
Online-Marketing
14
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12
Social web
12
Advertising effects
9
Brand loyalty
9
Brand awareness
5
Social media
5
Customer integration
4
Emotion
4
Kundenintegration
4
Markentreue
4
Advertising
3
Bibliometrics
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Bibliometrie
3
Brand architecture
3
Brand attitude
3
Brand equity
3
Brand love
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Brand trust
3
Confidence
3
Customer engagement
3
Customer satisfaction
3
Emerging economies
3
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3
Kundenzufriedenheit
3
Marketing management
3
Marketingmanagement
3
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2
Kumar, Vikas
2
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1
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1
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1
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1
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1
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1
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1
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1
Eshghi, Abdolreza
1
Eugene Cheng-xi Aw
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1
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1
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1
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Marketing intelligence & planning
Journal of business research : JBR
353
Journal of retailing and consumer services
221
The journal of product & brand management
186
The journal of brand management : an international journal
172
Asia Pacific journal of marketing and logistics
64
SpringerLink / Bücher
62
International journal of hospitality management
61
Journal of marketing communications
61
Journal of promotion management : innovations in planning and applied research
55
International journal of advertising : the review of marketing communications
52
Psychology & marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Journal of international consumer marketing
43
Journal of strategic marketing
42
International journal of internet marketing and advertising : IJIMA
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
International marketing review
38
European journal of marketing : EJM
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Marketing letters : a journal of research in marketing
35
International journal of consumer studies
33
Journal of Islamic marketing
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
International journal of advertising : the quarterly review of marketing communications
30
Journal of fashion marketing and management
29
Journal of global marketing
29
Journal of the Academy of Marketing Science
29
European journal of marketing
28
Journal of marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Journal of travel and tourism marketing
26
International journal of contemporary hospitality management
25
Global business review
24
Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of market research
24
Journal of hospitality marketing & management
24
Journal of promotion management : JPM
24
Journal of global fashion marketing : JGfM
23
Journal of marketing management : MM
23
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1
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
2
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
3
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
4
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
5
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
6
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
7
Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
Saved in:
8
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
9
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
10
Exploring third-party’s brand rankings from consumers' persuasion knowledge
Huang, Li-Shia
;
Huang, Wan-Ju
;
Lin, Hsiao-Yun
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
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