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~isPartOf:"Marketing intelligence & planning"
~subject:"Markenführung"
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Markenführung
Advertising effects
21
Werbewirkung
21
Consumer behaviour
18
Konsumentenverhalten
18
Advertising
9
Brand image
9
Brand management
9
Markenimage
9
Werbung
9
Internet marketing
8
Online-Marketing
8
Social Web
5
Social web
5
Celebrity endorsement
4
Celebrity-Werbung
4
Brand
3
Brand attitude
3
Emotion
3
Markenartikel
3
Social media
3
Advertising effectiveness
2
Beziehungsmarketing
2
China
2
Evaluation
2
Fernsehwerbung
2
Humor
2
Persuasion knowledge
2
Relationship marketing
2
Target group
2
Television advertising
2
Zielgruppe
2
Ad avoidance intention
1
Advertising appeals
1
Advertising message involvement
1
Aktienmarkt
1
Anlageverhalten
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Arousal safety humor
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Arzneimittel
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Audience response
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9
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Aitken, Robert
1
Bartsch, Silke
1
Borzekowski, Dina
1
Chan, Fanny Fong Yee
1
Chauhan, Abhishek
1
Eshghi, Abdolreza
1
Göbel, Fabian
1
Huang, Li-Shia
1
Huang, Wan-Ju
1
Kapoor, Vikram
1
Li, Bin
1
Lin, Hsiao-Yun
1
Lowe, Ben
1
Meyer, Anton
1
Moharana, Tapas Ranjan
1
Petrovici, Dan
1
Pradhan, Debasis
1
Qi, Zhou
1
Ramaseshan, B.
1
Robertson, Kirsten
1
Sarkar, Abhigyan
1
Sarkar, Juhi Gahlot
1
Tafesse, Wondwesen
1
Thyne, Maree
1
Vashisht, Devika
1
Watkins, Leah
1
Yin, Shimin
1
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Marketing intelligence & planning
Journal of business research : JBR
44
International journal of advertising : the review of marketing communications
38
Journal of marketing communications
30
The journal of product & brand management
27
International journal of advertising : the quarterly review of marketing communications
24
International journal of internet marketing and advertising : IJIMA
18
Journal of promotion management : innovations in planning and applied research
17
SpringerLink / Bücher
17
The journal of brand management : an international journal
16
Journal of retailing and consumer services
15
Psychology & marketing
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Marketing letters : a journal of research in marketing
10
Journal of advertising research
9
Journal of promotion management : JPM
9
Asia Pacific journal of marketing and logistics
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
International journal of hospitality management
7
Springer eBook Collection / Business and Economics
7
International journal of sports marketing & sponsorship
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of the Academy of Marketing Science
6
European journal of marketing
5
International journal of consumer studies
5
Journal of current issues and research in advertising
5
Journal of global marketing
5
Journal of hospitality marketing & management
5
Journal of marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
European journal of marketing : EJM
4
Global business review
4
Innovatives Markenmanagement
4
International journal of market research
4
Journal of global fashion marketing : JGfM
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of media business studies
4
Journal of strategic marketing
4
Marketing : ZFP ; journal of research and management
4
Research
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
2
Exploring third-party’s brand rankings from consumers' persuasion knowledge
Huang, Li-Shia
;
Huang, Wan-Ju
;
Lin, Hsiao-Yun
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
Saved in:
3
Consumer responses to covert advertising in social media
Göbel, Fabian
;
Meyer, Anton
;
Ramaseshan, B.
;
Bartsch, Silke
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
Saved in:
4
Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
5
One step deeper : gender and congruity in celebrity endorsement
Pradhan, Debasis
;
Kapoor, Vikram
;
Moharana, Tapas Ranjan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 774-788
Persistent link: https://www.econbiz.de/10011797976
Saved in:
6
Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
7
Environmental influences on pre-schooler’s understanding of brand symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
8
Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
Saved in:
9
Content strategies and audience response on Facebook brand pages
Tafesse, Wondwesen
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 927-943
Persistent link: https://www.econbiz.de/10011447746
Saved in:
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