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~isPartOf:"Marketing intelligence & planning"
~subject:"Markenimage"
~subject:"Theorie"
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Markenimage
Theorie
Beziehungsmarketing
62
Relationship marketing
62
Consumer behaviour
42
Konsumentenverhalten
42
Brand management
21
Markenführung
21
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17
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15
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Einzelhandel
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Akasreku, Frank
1
Amenuvor, Fortune Edem
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Bapat, Dhananjay
1
Brito, Eliane Pereira Zamith
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France, Cassandra
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1
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Marketing intelligence & planning
Journal of business research : JBR
82
Journal of retailing and consumer services
60
The journal of product & brand management
58
SpringerLink / Bücher
56
The journal of brand management : an international journal
40
Springer eBook Collection / Business and Economics
33
Asia Pacific journal of marketing and logistics
27
International journal of hospitality management
27
European journal of operational research : EJOR
24
Journal of travel and tourism marketing
21
Industrial marketing management : the international journal for industrial and high-tech firms
17
Psychology & marketing
16
Journal of hospitality marketing & management
15
Journal of strategic marketing
15
Journal of promotion management : innovations in planning and applied research
14
Tourism management : research, policies, practice
14
International journal of internet marketing and advertising : IJIMA
13
Die Betriebswirtschaft : DBW
12
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
12
International journal of contemporary hospitality management
11
Journal of marketing communications
11
Journal of the Academy of Marketing Science
11
Gabler Edition Wissenschaft
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International review on public and non-profit marketing
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
European journal of marketing
8
Global business review
8
Journal of marketing analytics : JMA
8
Journal of marketing management : MM
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Marketing : ZFP ; journal of research and management
8
The journal of services marketing
8
European journal of marketing : EJM
7
International journal of market research
7
International journal of production research
7
Journal of Islamic marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
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ECONIS (ZBW)
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1
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
2
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
3
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
4
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
5
How gamification elements benefit brand love : the moderating effect of immersion
Tsou, Hung Tai
;
Putra, Mukti Trio
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1015-1036
Persistent link: https://www.econbiz.de/10014381232
Saved in:
6
Antecedents of similarity perception for store-branded lookalikes
Zhou, Li
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
Saved in:
7
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
8
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
9
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
10
Comparing alternative approaches to estimate customer equity
Silveira, Cleo Schmitt
;
Oliveira, Marta Olivia Rovedder de
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 611-625
Persistent link: https://www.econbiz.de/10011774601
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