//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Bibliometrics"
~subject:"Bibliometrie"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Viral marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Bibliometrics
Bibliometrie
Social Web
Viral marketing
15
Virales Marketing
15
Consumer behaviour
11
Konsumentenverhalten
11
Internet marketing
6
Online-Marketing
6
Social web
5
Internet
3
Advertising effects
2
Online retailing
2
Online-Handel
2
Review valence
2
Social media
2
USA
2
United States
2
Werbewirkung
2
Word of mouth
2
Word-of-mouth
2
Adoption
1
Ambivalence
1
Anreiz
1
Attitude certainty
1
Bewertung
1
Brand
1
Brand attitudes
1
Brand betrayal, negative word of mouth
1
Brand crisis
1
Brand image
1
Brand management
1
Business model
1
Business model innovation
1
Carbonated soft drinks
1
Case study
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cognition
1
Communication
1
Compensatory consumer behavior
1
Consumer behavior
1
more ...
less ...
Online availability
All
Undetermined
Free
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Bijmolt, Tammo H. A.
1
Bowen, Melanie
1
Gill, Tripat
1
Kim, Shinhye
1
Liu, Yizao
1
Lopez, Rigoberto A.
1
Petty, Richard E.
1
Ranaweera, Chatura
1
Risselada, Hans
1
Verhoef, Peter C.
1
Walker Reczek, Rebecca
1
Wen, Xiaohan
1
Xu, Mengran
1
Zhao, Ping
1
Zhenfeng, Ma
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of business research : JBR
76
Journal of retailing and consumer services
41
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Information systems research : ISR
27
International journal of internet marketing and advertising : IJIMA
24
International journal of advertising : the review of marketing communications
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Tourism management : research, policies, practice
23
Journal of management information systems : JMIS
22
Journal of marketing communications
22
International journal of hospitality management
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Electronic commerce research
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Technological forecasting & social change : an international journal
16
Journal of marketing
15
Journal of promotion management : innovations in planning and applied research
15
International journal of contemporary hospitality management
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
International journal of advertising : the quarterly review of marketing communications
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
The journal of product & brand management
13
Journal of hospitality marketing & management
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
Journal of travel and tourism marketing
11
International journal of technology marketing : IJTMkt
10
Journal of internet commerce
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of consumer studies
9
International journal of electronic marketing and retailing : IJEMR
9
Journal of global marketing
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of marketing research : JMR
8
Electronic markets : the international journal on networked business
7
International journal of business information systems : IJBIS
7
International journal of market research
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing research
7
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
2
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
3
A lure or a turn-off : social media reactions to business model innovation announcements
Bowen, Melanie
;
Wen, Xiaohan
;
Kim, Shinhye
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 13-33
Persistent link: https://www.econbiz.de/10014265928
Saved in:
4
The impact of social media conversations on consumer brand choices
Liu, Yizao
;
Lopez, Rigoberto A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011443998
Saved in:
5
Indicators of opinion leadership in customer networks : self-reports and degree centrality
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011537262
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->