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Conjoint-Analyse : Entwicklung der Teilnutzenwerte bei Variation der Eigenschaftsanzahl ; eine empirische Untersuchung am Beispiel von DVD-Playern und Laptops
Höck, Claudia
;
Barone, Rocco
;
Förster, Hartmut
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
2004
)
4
,
pp. 65-70
Persistent link: https://www.econbiz.de/10002214277
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