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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Chang, Yonghwan"
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of sport management : the official journal of the North American Society of Sport Management
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Sport management review
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International journal of sports marketing & sponsorship
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Journal of business research : JBR
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Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
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