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~isPartOf:"Springer eBook Collection / Business and Management"
~person:"Adhikari, Atanu"
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Adhikari, Atanu
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Strategic marketing cases in emerging markets
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Strategic Marketing Cases in Emerging Markets
Adhikari, Atanu
(
ed.
);
Roy, Sanjit Kumar
(
ed.
)
-
2017
G. Shainesh, Indian Institute of
Management
, Bangalore, India This is a fascinating set of insights, for students and … strategic
management
. Professor Lyndon Simkin, Coventry University, UK …
Persistent link: https://www.econbiz.de/10012398260
Saved in:
2
Instructor's Manual for Strategic Marketing Cases in Emerging Markets : A Companion Volume
Adhikari, Atanu
(
ed.
);
Roy, Sanjit Kumar
(
ed.
)
-
2017
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and...
Persistent link: https://www.econbiz.de/10012398265
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