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~isPartOf:"The journal of brand management : an international journal"
~person:"Gil Saura, Irene"
~person:"Khan, Imran"
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Beziehungsmarketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Relationship marketing
4
Brand image
3
Brand management
3
Markenführung
3
Markenimage
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Gil Saura, Irene
Khan, Imran
Šerić, Maja
3
Berenguer Contrí, Gloria
2
Confente, Ilenia
2
Abratt, Russell
1
Ahmadi, Hormoz
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Anabila, Peter
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Anand, S. Joseph Jeya
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The journal of brand management : an international journal
Journal of retailing and consumer services
5
International journal of hospitality management
2
Management decision : MD
2
The journal of product & brand management
2
The journal of services marketing
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
European business review
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
International journal of business excellence
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of hospitality marketing & management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
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Service business
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The international journal of bank marketing : IJBM
1
The international review of retail, distribution and consumer research
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Tourism economics : the business and finance of tourism and recreation
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ECONIS (ZBW)
4
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Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
2
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
3
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
4
Antecedents and outcomes of brand experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
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