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~isPartOf:"The journal of brand management : an international journal"
~subject:"Marketingmanagement"
~subject:"Werbewirkung"
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Marketingmanagement
Werbewirkung
Brand management
274
Markenführung
274
Consumer behaviour
171
Konsumentenverhalten
171
Brand image
170
Markenimage
170
Brand
142
Markenartikel
140
Beziehungsmarketing
47
Relationship marketing
47
Social Web
41
Social web
41
Luxury goods
31
Luxusgüter
31
Internet marketing
29
Online-Marketing
29
Brand architecture
25
Markenarchitektur
24
Marketing management
24
Emotion
20
Corporate Social Responsibility
18
Corporate social responsibility
18
Personality psychology
18
Persönlichkeitspsychologie
18
Brand loyalty
17
Advertising effects
16
Brand equity
16
Social media
16
Customer satisfaction
15
International marketing
15
Internationales Marketing
15
Kundenzufriedenheit
15
Branding
13
Corporate reputation
13
Firmenimage
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Customer integration
12
Kundenintegration
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39
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Baxter, Stacey M.
3
Kulczynski, Alicia
3
Balmer, John M. T.
2
Ilicic, Jasmina
2
Abratt, Russell
1
Ajitha, Soundararaj
1
Alexander, Nicholas
1
Anees-ur-Rehman, Muhammad
1
Avramova, Yana R.
1
Balmer, John M.T.
1
Barnier, Virginie de
1
Batt, Verena
1
Bernal, Pedro Mir
1
Bruhn, Manfred
1
Burghausen, Mario
1
Burkhalter, Janée N.
1
Calvert, Gemma
1
Chen, Huan
1
Curasi, Carolyn Folkman
1
Daryanto, Ahmad
1
Dens, Nathalie
1
Didonet, Simone Regina
1
Disterheft, Aneta
1
Dones, Virgin
1
Donthu, Naveen
1
Feliberty Lugo, Vivian
1
Flecha Ortiz, Jose A.
1
Fonseca, Beatriz
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Furnham, Adrian
1
Gaczek, Piotr
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Gadzinski, Gregory
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Haase, Janina
1
Hawkins, Matthew A.
1
Heiman, Amir
1
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The journal of brand management : an international journal
Journal of business research : JBR
77
The journal of product & brand management
42
International journal of advertising : the review of marketing communications
41
Journal of marketing communications
37
Journal of retailing and consumer services
29
SpringerLink / Bücher
26
International journal of advertising : the quarterly review of marketing communications
25
Journal of promotion management : innovations in planning and applied research
22
International journal of internet marketing and advertising : IJIMA
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of strategic marketing
16
European journal of marketing : EJM
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of the Academy of Marketing Science
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Psychology & marketing
13
Marketing intelligence & planning
12
Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
11
Journal of promotion management : JPM
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing letters : a journal of research in marketing
11
Springer eBook Collection / Business and Economics
11
Springer eBook Collection
10
International marketing review
9
Journal of advertising research
9
Journal of global marketing
9
Journal of marketing
9
International journal of consumer studies
8
International journal of sports marketing & sponsorship
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of global fashion marketing : JGfM
7
The marketing review
7
Young consumers : insight and ideas for responsible marketers
7
Business horizons
6
European journal of marketing
6
European management journal
6
Global business review
6
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ECONIS (ZBW)
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1
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
2
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
Narh, Linda
;
Odoom, Raphael
;
Mahmoud, Mahmoud Abdulai
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10014326925
Saved in:
3
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
4
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
5
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
6
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
7
The anthropomorphic brand logo and its effect on perceived functional performance
Daryanto, Ahmad
;
Alexander, Nicholas
;
Kartika, Gilang
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 287-300
Persistent link: https://www.econbiz.de/10013270424
Saved in:
8
Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
9
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
10
Human-like versus me-like brands in corporate social responsibility : the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands
Jeong, Hyun Ju
;
Kim, Jihye
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 32-47
Persistent link: https://www.econbiz.de/10012433569
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