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~accessRights:"restricted"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Perception"
~subject:"Product design"
~type_genre:"Article in journal"
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Perception
Product design
Brand management
7
Markenführung
7
Produktgestaltung
7
Brand image
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenimage
5
Brand
4
Markenartikel
4
Advertising effects
2
Brand architecture
2
Brand logo
2
Logo design
2
Markenarchitektur
2
Werbewirkung
2
Architectural heritage conduits (AHC)
1
Architectural heritage design
1
Atypicality
1
Bank architecture
1
Brand concepts
1
Brand elements
1
Brand gender
1
Brand icon
1
Brand perception
1
Brand style
1
Color
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Consumer response
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Corporate brand design
1
Corporate heritage brand design
1
Corporate heritage brand identity
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Corporate visual identity
1
Cultural heritage
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Design
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Design management
1
Design schools of thought
1
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Geschlecht
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7
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Article in journal
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7
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English
7
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Alexander, Nicholas
1
Balmer, John M.T.
1
Bargenda, Angela
1
Bresciani, Sabrina
1
Cai, Yuanyuan
1
Daryanto, Ahmad
1
Del Ponte, Paolo
1
Fonseca, Beatriz
1
Huang, Haiyang
1
Kartika, Gilang
1
Machado, Joana César
1
Martins, Carla Carvalho
1
Schnurr, Benedikt
1
Xu, Lisha
1
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The journal of brand management : an international journal
International journal of production research
76
IEEE transactions on engineering management : EM
31
International journal of production economics
31
Journal of business research : JBR
27
European journal of operational research : EJOR
17
Journal of retailing and consumer services
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
International journal of product development : IJPD
15
Research policy : policy, management and economic studies of science, technology and innovation
11
California management review
10
Psychology & marketing
10
Manufacturing & service operations management : M & SOM
9
The journal of product & brand management
9
Creativity and innovation management
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
International journal of quality & reliability management
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of fashion marketing and management
7
Journal of marketing
7
Journal of marketing communications
7
Journal of marketing research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
African journal of science, technology, innovation and development : AJSTID
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of agile systems and management : IJASM
6
International journal of product lifecycle management : IJPLM
6
International journal of productivity and quality management : IJPQM
6
Journal of international consumer marketing
6
Production and operations management : an international journal of the Production and Operations Management Society
6
Technology analysis & strategic management
6
Industry and innovation
5
International journal of hospitality management
5
Journal of management information systems : JMIS
5
Journal of retailing
5
Technological forecasting & social change : an international journal
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
Computers & operations research : and their applications to problems of world concern ; an international journal
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of industrial organization
4
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ECONIS (ZBW)
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1
Design, corporate brand design, and corporate heritage brand design : what are they? : what of them?
Balmer, John M.T.
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10014251422
Saved in:
2
Styling the corporate heritage brand : identity building through architectural design
Bargenda, Angela
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 116-128
Persistent link: https://www.econbiz.de/10014251424
Saved in:
3
The anthropomorphic brand logo and its effect on perceived functional performance
Daryanto, Ahmad
;
Alexander, Nicholas
;
Kartika, Gilang
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 287-300
Persistent link: https://www.econbiz.de/10013270424
Saved in:
4
Stability or instability : the impact of brand concepts on logo design preferences
Huang, Haiyang
;
Cai, Yuanyuan
;
Xu, Lisha
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012601197
Saved in:
5
Brand logo and brand gender : examining the effects of natural logo designs and color on brand gender perceptions and affect
Machado, Joana César
;
Fonseca, Beatriz
;
Martins, Carla …
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10012487230
Saved in:
6
The impact of atypical
product
design
on consumer product and brand perception
Schnurr, Benedikt
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 609-621
Persistent link: https://www.econbiz.de/10011771422
Saved in:
7
New brand logo design : customers' preference for brand name and icon
Bresciani, Sabrina
;
Del Ponte, Paolo
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 375-390
Persistent link: https://www.econbiz.de/10011799018
Saved in:
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