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~isPartOf:"The journal of product & brand management"
~subject:"Advertising effects"
~subject:"Markenführung"
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Advertising effects
Markenführung
Brand management
234
Consumer behaviour
184
Konsumentenverhalten
184
Brand image
179
Markenimage
179
Brand
130
Markenartikel
128
Beziehungsmarketing
66
Relationship marketing
66
Social Web
46
Social web
46
Internet marketing
40
Online-Marketing
40
Werbewirkung
27
Emotion
25
Brand loyalty
22
Luxury goods
21
Luxusgüter
21
Social media
21
Corporate Social Responsibility
18
Corporate social responsibility
18
Markentreue
18
Marketing management
18
Marketingmanagement
18
Viral marketing
15
Virales Marketing
15
Customer integration
14
Kundenintegration
14
Brand love
13
Brand attitude
11
Branding
11
Personality psychology
11
Persönlichkeitspsychologie
11
Brand attachment
10
Brand evaluation
10
Brand experience
10
Brand trust
10
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English
234
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Guzman, Francisco
10
Christodoulides, George
3
Hegner, Sabrina
3
Paswan, Audhesh K.
3
Ahmad, Fayez
2
Bal, Anjali
2
Bhaduri, Gargi
2
Davari, Arezoo
2
Dwivedi, Abhishek
2
Flight, Richard L.
2
Grappi, Silvia
2
Jevons, Colin
2
Kang, Jiyun
2
Kennedy, Eric
2
Khan, Imran
2
Kwon, Wi-suk
2
Lee, Sang Bong
2
Loureiro, Sandra Maria Correia
2
Merrilees, Bill
2
Odoom, Raphael
2
Pinto, Diego Costa
2
Rahman, Zillur
2
Shobeiri, Saeed
2
Stavros, Constantino
2
Thapa, Sajani
2
Trudeau H., Sabrina
2
Tseng, Timmy H.
2
Watchravesringkan, Kittichai
2
Wiedmann, Klaus-Peter
2
Yang, Jing
2
Aagerup, Ulf
1
Abadi, Sarah
1
Abratt, Russell
1
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1
Aksoy, Nilsah Cavdar
1
Al Shebil, Saleh
1
Al-Kwifi, Sam O.
1
Aldabbas, Hazem
1
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1
Alvarado-Karste, Diego
1
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The journal of product & brand management
Journal of business research : JBR
473
The journal of brand management : an international journal
274
SpringerLink / Bücher
259
Journal of retailing and consumer services
244
International journal of hospitality management
80
Journal of marketing communications
77
Asia Pacific journal of marketing and logistics
75
Springer eBook Collection
75
Industrial marketing management : the international journal for industrial and high-tech firms
72
Journal of promotion management : innovations in planning and applied research
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Marketing intelligence & planning
63
Psychology & marketing
60
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Innovatives Markenmanagement
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
51
European journal of marketing : EJM
50
Journal of international consumer marketing
49
International journal of internet marketing and advertising : IJIMA
46
International marketing review
45
Research
45
Tourism management : research, policies, practice
44
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
43
European journal of marketing
42
Journal of fashion marketing and management
42
Springer eBook Collection / Business and Economics
42
Journal of marketing
41
Marketing letters : a journal of research in marketing
41
International journal of contemporary hospitality management
39
Journal of the Academy of Marketing Science
39
Journal of Islamic marketing
38
Journal of travel and tourism marketing
37
International journal of consumer studies
36
International journal of advertising : the quarterly review of marketing communications
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of global marketing
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of advertising research
31
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ECONIS (ZBW)
234
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1
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
2
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
3
What drives business-to-business brands to be conscientious?
Guzman, Francisco
;
Ahmad, Fayez
;
Johnson, Ross W.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014485725
Saved in:
4
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
5
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
6
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
7
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
8
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
9
Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui
;
Kang, Jiyun
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
Saved in:
10
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
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