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Brand management
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Consumer behaviour
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Store brand
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The journal of product & brand management
Journal of retailing and consumer services
41
SpringerLink / Bücher
18
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
Journal of business research : JBR
12
International journal of retail & distribution management
11
Journal of agricultural & food industrial organization
9
Journal of retailing
9
European journal of operational research : EJOR
8
Transportation research / E : an international journal
8
International journal of production economics
7
Springer Proceedings in Business and Economics
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Improving marketing strategies for private label products
5
Springer eBook Collection / Business and Economics
5
The international review of retail, distribution and consumer research
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Journal of food products marketing
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Applied economics
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Applied economics letters
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International journal of retail and distribution management
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Manufacturing & service operations management : M & SOM
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Omega : the international journal of management science
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Research
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Review of marketing science
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Springer eBook Collection
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The journal of brand management : an international journal
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Annales Universitatis Mariae Curie-Skłodowska / H
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Business history
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Discussion papers / CEPR
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovatives Markenmanagement
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International journal of business and globalisation : IJBG
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of production research
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International marketing review
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Journal of business economics and management
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Journal of international consumer marketing
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Journal of international food & agribusiness marketing
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ECONIS (ZBW)
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Consumer response to private label brands' negative publicity : a relational effect on retailer's store image
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 204-222
Persistent link: https://www.econbiz.de/10011700761
Saved in:
2
Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
Saved in:
3
The impact of copycat packaging strategies on the adoption of private labels
Vale, Rita Coelho do
;
Matos, Pedro Verga
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 646-659
Persistent link: https://www.econbiz.de/10011481906
Saved in:
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