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~isPartOf:"The marketing review"
~subject:"Brand"
~type_genre:"Aufsatz in Zeitschrift"
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The marketing review
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If it is love, can I get my money back? : a critical review of the brand love literature
Moussa, Salim
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 147-159
Persistent link: https://www.econbiz.de/10012299482
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2
Development of a theoretical framework for brand devotion
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
The marketing review
15
(
2015
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011504723
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