Seufert, Wolfgang (ed.) - "Media Economics Revisited" - (Wie) Verändert das … - 2017 - 1. Auflage
This book is a collection of contributions to a conference organised by the media economics section of the German … economics theory. Despite the claims of management theory and microeconomic market theory that their models apply to all … business organisations and markets, media economics theory has only relied on parts of this theoretical corpus so far. Hence …