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~accessRights:"restricted"
~language:"eng"
~language:"jpn"
~language:"nor"
~person:"Bakker, Diederich"
~subject:"Brand management"
~type_genre:"Hochschulschrift"
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Vertical Brand Portfolio Management : Strategies for Integrated Brand Management between Manufacturers and Retailers
Bakker, Diederich
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2015
Lecturers and students of
Economics
with a focus on
Business
Strategy, Brand Management and Retailing Brand managers of fast …
Persistent link: https://www.econbiz.de/10014018216
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